LAST NEWS
EMFA, what’s next ?
The European Media Freedom Act (EMFA) came into force on 8th august, 2025. On 15th October 2025, CESP organised a webinar brining together three key…
CESP will actively participate in the 2025 edition of the International Television & Video Conference.
Today, throughout the world, cross-platform measurement of content is more advanced than cross-media measurement of advertising for technical as well as political reasons. Three key…
The results of Wave 21 of the Drive-to-Trust certification are published
Following the nineteenth wave of certification for the compliance of drive-to-store mobile solutions, 7 solutions have confirmed their Drive-to-Trust label. Discover the certified solutions
Gen Z: how to capture their attention? See you on 26th September!
On 25th and 26th September, don’t miss the 13th edition of Printemps des Études, the major annual event for market research and insights professionals. CESP…
CESP partner of the 13th edition of Printemps des Etudes
CESP supports Printemps des Etudes, the annual event for professionals in the survey, marketing and opinion research sector. This event will take place at the…
Publication of the OneNext audit report
ACPM OneNext is the National Readership Survey in France. Its aim is to measure and qualify the audience for press industry, integrating all media and…
The results of Wave 19 of the Drive-to-Trust certification are published
Following the nineteenth wave of certification for the compliance of drive-to-store mobile solutions, 7 solutions have confirmed their Drive-to-Trust label. Discover the certified solutions
The results of wave 2 of eRetail Data Trust certification are published
On 3rd June 2025, 3 advertising sales houses were awarded eRetail Data Trust certification at the end of the second wave. Discover the certified solutions
CESP launches an audit service dedicated to Marketing Mix Modeling
CESP announces the official launch of its MMM deployment audit, a new service designed to help advertisers, agencies and service providers evaluate their Marketing Mix…
The results of Wave 19 of the Drive-to-Trust certification are published
Following the twentieth wave wave of certification for the compliance of drive-to-store mobile solutions, 7 solutions have confirmed their Drive-to-Trust label. Discover the certified solutions
CESP has just released the audit report of the EAR>INSIGHTS study
CESP has made available the 2024 audit of EAR>INSIGHTS to its members currency survey for delivering media planning data and observing radio listening. CESP considers…
CESP has just released the audit report of the Mediamat panel
CESP has made available the 2024 audit of the Mediamat panel to its members. The Scientific Committee of CESP considers that the new Mediamat system…
Publication of the annual audit report of CinExpert, the cinema audience study
CESP has made available to its members the audit of the weekly cinema audience study carried out by Vertigo. CESP notes the improvements made to…
The results of Wave 18 of the Drive-to-Trust certification are published
Following the eighteenth wave of certification for the compliance of drive-to-store mobile solutions, 7 solutions have confirmed their Drive-to-Trust label. Discover the certified solutions
CESP Forum no. 33: Supporting the growth of eRetail media
For the past two years, at the request of Union des marques, CESP has been developing a certification framework in the field of eRetail media.…
CESP has just released the audit report of Global Internet audience measurement
CESP notes that the methodology of the system has stabilised, although it still faces measurement difficulties linked to ongoing and growing technological developments in the…
CESP has just released the audit report of the EAR>National radio audience measurement
CESP has made its annual audit report available to its members on the EAR>National study, which measures the audience of radio stations at a national…
Smart Traffik, an omnichannel measurement and attribution solution for Drive to Store, audited by CESP
Smart Traffik offers a multitouch advertising impact measurement solution, based on the creation of unique identifiers and proprietary beacons deployed at points of sale. Discover…
The results of Wave 17 of the Drive-to-Trust certification are published
Following the seventeenth wave of certification for the compliance of drive-to-store mobile solutions, 7 solutions have confirmed their Drive-to-Trust label. Discover the certified solutions
Presentation of the 1st white paper on advertising attention: definition, indicators, guidelines
Presentation of the 1st white paper on advertising attention: definition, indicators, guidelines IREP (Institut de Recherches et d’Etudes Publicitaires) and CESP (Centre d’Etude des Supports…
CESP Forum No. 32 : renewing our audit practices in line with the industry expectations
As part of our new strategic plan, we have launched a project on our audit practices. Based on the observation that audience measurement is increasingly…
The 12th edition of Printemps des études takes place on September 26th and 27th
On september 26th and 27th, CESP will be present at the 12th Printemps des études, the major annual event for market research and insights professionals.…
KAIROS FIRE, A DRIVE TO STORE IMPACT MEASUREMENT SOLUTION, AUDITED BY CESP
Kairos Fire offers a solution for measuring the impact of advertising campaigns on in-store traffic, using proprietary beacons installed at points of sale. Discover the…
Publication of the OneNext 2023 audit report
ACPM OneNext study is the audience study for the press in France. Its aim is to measure and qualify the audience for press brands, integrating…
CESP has published the results of the 16th wave of Drive-to-Trust solutions
Following the sixteenth wave of certification, 7 members of Alliance Digitale are now the Drive-to-Trust certified. Discover the results
CESP partner of the 12th edition of Printemps des Etudes
CESP supports Printemps des Etudes, the annual event for professionals in the survey, marketing and opinion research sector. This event will take place at the…
Partial renewal of the Board of Directors
CESP General Meeting, held on 13th June under the chairmanship of Pierre Conte, saw the partial renewal of the organization’s Board of Directors. All the…
Mobimétrie, the new Out-Of-Home audience measurement audited by CESP
Since 2018, CESP has been supporting Mobimétrie in the roll-out of its new Out-Of-Home audience measurement. The results were made available to the industry a…
Newsletter n°31 : A breath of fresh air in outdoor advertising
Mobimétrie has just launched the new outdoor advertising audience measurement system produced by Ipsos. This innovative system is emblematic of the changes taking place in…
CESP has published the results of the 15th wave of Drive-to-Trust solutions
Following the fifteenth wave of certification, 8 members of Alliance Digitale are now the Drive-to-Trust certified. Discover the results
CESP carried out the audience measurement solution of Cityz Media’s DOOH Malls solution
Between June 2023 and February 2024, CESP audited Cityz Media’s DOOH* indoor audience measurement for malls. This audit report consisted of reviewing the documentation and…
Adloox attention event: watch Valérie Morrisson’s full speech on Youtube
On 30th January, Valerie Morrisson took part in the Adloox Attention Event to talk about advertising attention. Watch her speech on video
CESP opinion on Vertigo’s changes to the to the CinExpert weekly cinema survey
CESP presented the opinion of its Scientific Committee during a college on the changes made by Vertigo to the methodology of the CinExpert system, the…
CESP has published the results of the 14th wave of Drive-to-Trust solutions
Following the fourteenth wave of certification, 8 members of Alliance Digitale are now the Drive-to-Trust certified. Discover the results
CESP has just released the audit report of the Mediamat panel and its establishment survey, Home Devices
CESP has made available to its members the 2022 audits of the Mediamat panel and its establishment survey Home Devices. The monitoring of the fieldwork…
Watch out, it has started!
Gorillas in sight! Researchers often use the invisible gorilla test to demonstrate the selective nature of attention: participants are asked to count the number of…
CESP has just released the audit report of the EAR > National 2022-2023 study
CESP has made available its second audit of the EAR>National survey to its members, which measures the audience of radio stations at national level. Once…
Join us on 30th November for the 2nd Alliance Digitale Digital Marketing Forum
CESP will be present at the digital marketing forum! The Forum will discuss the digital marketing industry challenges, including climate change, diversity, training, the use…
CESP has published the results of the 13th wave of Drive-to-Trust solutions
Following the thirteenth wave of certification, 8 members of Alliance Digitale are now the Drive-to-Trust certified. Find our more
The 11th edition of Printemps des études takes place on September 28th and 29th
On September 28th and 29th, CESP will be present at the 11th edition of Printemps des études, the major annual event for market research and…
CESP has just released the audit report of the Global Internet Measurement
The audit report covers the 2022 year. A report focusing on the hybrid weighting and calibration based on site-centric data had previously been released earlier…
CESP has audited the MOOH SEIKI measurement solution
Seiki provides the industry with a Mobile Out Of Home (MOOH) audience measurement methodology which includes the people’s travel flows in France. CESP has audited…
CESP HAS PUBLISHED THE RESULTS OF THE 12TH WAVE OF DRIVE-TO-TRUST CERTIFIED SOLUTIONS
Following the tenth wave of certification, 8 members of Alliance Digitale are now the Drive-to-Trust certified. Read more
Forum n°29 : Special issue on sample quality
Sampling sources : a major issue for the quality of results In computing, GIGO (Garbage In, Garbage Out) is the idea that faulty or nonsensical…
Election of two new CESP board members
During CESP General Assembly on 8th June, two new board members have been elected: Roch Osenda, President of KR Wavemaker, representing GroupM, and Damien de…
Pierre Conte unanimously re-elected President of CESP
The members of CESP, gathered in a General Assembly on June 8th, unanimously re-elected Pierre Conte as the President of CESP for a 3-year term.…
CESP partner of the 11th edition of Printemps des Etudes
CESP supports Printemps des Etudes, the annual event for professionals in the survey, marketing and opinion research sector. This event will take place at the…
CESP has published the results of the 11th wave of Drive-to-Trust certified solutions
Following the tenth wave of certification, 8 members of Alliance Digitale are now the Drive-to-Trust certified. Find out more
Last audit of the Observatoire des usages Internet, Téléphonie et Services Mobiles (OUI-TSM), before Médiamétrie sets up a single establishment survey
In 2022, CESP accompanied Médiamétrie in the realization of the project of bringing together the TV and Internet establishment surveys, Home Devices and OUI-TSM. This…
Publication of the CinExpert 2022 audit report, the reference audience study of Cinema
The Vertigo Institute carries out the measurement of the cinema audiences at the request of advertising sales houses and CNC (Centre National du cinéma et…
CESP has published the results of the 10th wave of Drive-to-Trust certified solutions
Following the tenth wave of certification, 10 members of the Mobile Marketing Association are now the Drive-to-Trust certified. Find out more (soon available)
CESP publishes the audit report of the first radio season of EAR>NATIONAL study
In September 2021, Médiamétrie set up a new study to measure the audience of stations at the national level: EAR>National. CESP has audited the first…
CESP publishes the update of its adverification analysis grids
On the occasion of the publication of the update of its adverification analysis grids, CESP and its Technical Committee share new information to better understand…
CESP publishes its last audit report on the Radio Panel study
CESP has made available to its members the last 2021-2022 audit on the reference study for the production of mediaplanning data and the observation of…
CESP publishes the audits of the Médiamat panel as well as its Establishment survey, Home Devices
CESP has made available the annual audits of Médiamat and Home Devices to its members, which underlines the good conditions of realization of the studies.…
CESP HAS PUBLISHED THE RESULTS OF THE 9TH WAVE OF DRIVE-TO-TRUST CERTIFIED SOLUTIONS
Following the nineth wave of certification, 11 members of the Mobile Marketing Association are now the Drive-to-Trust certified. Find out more
CESP publishes the audit report of the global Internet audience measurement
CESP reminded that the Global Internet measurement is based on three Internet panels (desktop, tablet and smartphone), and on fusions built from individuals measured on…
AD4SALES, a MarketingScan solution, obtains the CESP « Ad effectiveness Visa »
It is now part of the Union des marques Toolkit and joins the 24 studies and tools already referenced. Read more
CESP has published the results of the 8th wave of Drive-to-Trust certified solutions
Following the eighth wave of certification, 11 members of the Mobile Marketing Association are now the Drive-to-Trust certified. Find out more
Election of two new CESP board members
During CESP General Assembly on 23 June, two new board members have been elected. Find out more
CESP Academy certified Qualiopi
At the end of an audit process led by Qualitia, CESP obtained the Qualiopi certification for its training actions ” CESP Academy “. The aim…
CESP and IAB France partners of the 2022 IREP Forum
After dedicating a Digital Forum to “Measurement in the post-world” in 2021, the IREP Digital Forum is back this year in order to ask about…
The results of the 15th wave of the Digital Ad Trust certification programme are published
The 15th wave of Digital Ad Trust, which ran from October 2021 to April 2022, includes the certification of 109 sites. MyCanal, Argus and Géo…
The first wave of applications for the 2022 Visa Efficacité is open until April 29
CESP and Union des marques are launching the 1st wave 2022 of the Campaign Effectiveness allowing to integrate Le Référentiel of Union des marques. Which…
CESP has published the results of the 7th wave of Drive-to-Trust certified solutions
At the end of the seventh wave of Drive-to-Trust certification, 12 members of the Mobile Marketing Association are now Drive-to-Trust certified. Read more
Publication of the first audit report of a contextual targeting solution designed by Qwarry
CESP has audited the Qwarry cookieless semantic marketing solution. With this audit process, the startup wanted to validate the relevance and quality of its technology.…
CESP is a partner of the 3rd edition of SPRING BOX EVENT
On the 5th and 6th of April Empresarial organises the 3rd edition of the SPRING BOX EVENT: an online event dedicated to Research, Data and…
CESP publishes two audit reports : Internet Global and OUI-TSM, its etasblishment survey
In the case of the Internet Global panel, CESP noted the increase in the number of bi- or tri-measured panelists (on average 6,456) for the…
CESP publishes the audit reports of the 126 000 study and the Radio Panel
CESP has made available the 2020-2021 audit reports of the two currency radio audience measurements to its members : “126 000” (now EAR) and “Panel Radio”.…
Publication of the first audit of CinExpert, the currency study for measuring cinema audiences
The CinExpert measurement service, conducted by the Vertigo Institute at the request of CNC and advertising sales houses, is the currency study for measuring cinema…
CESP has published the results of the 6th wave of Drive-to-Trust certified solutions
Following the sixth wave of certification, 13 members of the Mobile Marketing Association get the Drive-to-Trust label. Get access to the certify solutions
CESP conducted the first audit of a Marketing Mix Modeling solution with Ekimetrics
At the request of ACPM, Google, SNPTV and Union des Marques, CESP conducted an audit of Ekimetrics’ Marketing Mix Modeling studies, in particular the processes…
CESP partner of the 2021 Ad Tech & Forum
In an economic context turned upside down, where the covid crisis has accelerated the digitalization of consumer and business usages, where regulatory pressure is becoming…
The results of the 14th wave of the Digital Ad Trust certificate are published
Now held every six months, this wave ran from April to October 2021, and 116 sites have been certified. The Digital Ad Trust certificate, for…
CESP and Mobile Marketing Association launch Right Performance, a certification of the measurement of the impact of in-store mobile advertising
In July 2020, CESP in partnership with MMA (Mobile Marketing Association), launched the Drive-to-Trust Certification to accredit technology players which offer location-based segments and mobile-to-store…
Election of two new CESP board members and a new Chairman of CESP Scientific Committee
During CESP General Assembly on 23 September, two new board members have been elected and a new President of the Scientific Committee has been introduced.…
CESP publishes the audits of the Médiamat panel as well as its Establishment survey, Home Devices
CESP has made available the annual audits of Médiamat and Home Devices to its members.The quality monitoring of fieldworks and the results analysis testify of…
CESP is a partner of the 9th edition of Printemps des études
For its 9th edition, Printemps des études, organized by Empresarial in partnership with CESP, will open its doors on September 23rd and 24th. Read more
CESP updated its adverification grid
CESP and its Technical Committee updated their adverification grids and presented a focus on Brand Safety measurement as it has been a hot topic within…
The results of the 3rd wave of the Drive-to-Trust certification are published
At the end of the this wave of the drive-to-store mobile solutions certification, 14 members of the Mobile Marketing Association France are now Drive-to-Trust certified.…
CESP and SNPTV designed a grid of comparison for the Drive to Web solutions
CESP and SNPTV worked together to design a benchmark grid of the Drive to Web solutions. The main purpose of this process is to develop…
Qwarry, the first semantic marketing platform will be audited soon by CESP
Based on the expectation of the end of third party cookies, Qwarry asks CESP to audit of its solution of a real-time cookieless semantic platform.…
CESP supports the Spring Box Event organized by Empresarial
On April 13 and 14 Empresarial is organizing the 2nd edition of the Spring Box Event online. An event dedicated to Research, Data and Insights…