CESP continuously monitors Médiamétrie’s Médiamat panel, the currency study for measuring television audiences in France at the national level. It allows for the daily measurement of viewers’ habits minute by minute for each programme broadcast by national channels, and monthly measurement for DTT channels.
FIND OUT MORE ABOUT TV MEASUREMENT
Chair of the TV college
Research Director at France TV Publicité
Tuesday, March 5th 2024 / 10:30 a.m. - 12:00 a.m.
- Report on the fieldwork carried out on the Mediamat and AIP panels and discussion of the question: “What are the challenges for our controls in 2024?
- Mediamat adjustment: the conclusions of the CESP pre-audit report.
- Round table discussion:
- “What questions do you have about the new Médiamat measurement?”
- “What points would you like to see explored in greater depth in the audit report 2024 of CESP?