CURRENCY STUDY
In 2021, CESP carried out, for the first time, the audit of the reference study of the Cinema media, CinExpert. This study, carried out, by Vertigo Institute, is used by the advertising sales houses which sell advertising in cinemas. The audience measurement system is composed of an annual etablishment survey and weekly studies in order to define the spectators od the programmed films. This measurement service will be regularly audited by CESP.
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FIND OUT MORE ABOUT THE AUDIT REPORT CINEXPERT
COLLEGES
Next
College
Next College
Friday, January 13th 2023 / 9:30am - 10:30am
Agenda
Conclusions of the audit report of the cinema audience measurement: CinExpert – Etablishment survey 2022
Previous
College
Monday, December 13th 2021
This college was dedicated to the following subject :
- First audit report of the Cinema audience measurement: CinExpert
- Presentation of the conclusions and recommendations of the audit
- Sharing of Vertigo’s action plan
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