WHY JOIN ?
To ensure that advertising investments are well spent while at the same time contributing to the quality, reliability and transparency of media audience measurements and of digital measurement solutions.
To broaden your expertise through privileged access to the conclusions and recommendations of CESP’s audits and other activities (a dedicated secure space on our website).
To meet other members of the profession (advertisers, media agencies, sales houses) through our various colleges and working groups and discuss the concepts and standards that underpin audience measurements.
To benefit from preferential rates if you commission a special audit from CESP.
WHY JOIN ?
To ensure that advertising investments are well spent while at the same time contributing to the quality, reliability and transparency of media audience measurements and of digital measurement solutions.
To broaden your expertise through privileged access to the conclusions and recommendations of CESP’s audits and other activities (a dedicated secure space on our website).
To meet other members of the profession (advertisers, media agencies, sales houses) through our various colleges and working groups and discuss the concepts and standards that underpin audience measurements.
To benefit from preferential rates if you commission a special audit from CESP.
Our members
How to join
1
You fill out
the membership
application form
2
You receive
a personalised quote
3
You approve the quote
and you receive your
user details for accessing
your member’s space
4
You connect to your space
and access the content
for members
1
You fill out
the membership
application form
2
You receive
a personalised quote
3
You approve the quote
and you receive your
user details for accessing
your member’s space
4
You connect to your space
and access the content
for members
Consult the audits
Discover all the research audited by CESP for every type of media in the communications industry. Consult the audit summaries and become a member to access the full reports, which include the full analysis from the methodology to the findings, fieldwork monitoring and CESP observations and recommendations.
Baromètre des Équipements – Internet
#audience
This observatory provides a establishment survey of Médiamétrie’s three internet panels which have been merged into the new ‘Internet Global’ panel
DOWNLOAD THE FULL REPORT (FR)
(MEMBERS ONLY)
EAR > National
#audience
The main objective of the EAR > National study of Médiamétrie is to monitor people’s radio listening habits over time with the goal of feeding the data into media planning models.
DOWNLOAD THE FULL REPORT (FR)
(MEMBERS ONLY)
Smart Traffik
#campaigneffectiveness
SmartTraffik designs, develops and markets an omnichannel solution for measuring the effectiveness of media campaigns, based on multitouch marketing attribution. To assess the quality of its measurement, particularly those integrated into its oKube tool, SmartTraffik asked CESP to audit its measurement system.
DOWNLOAD THE PRESENTATION (FR)
(MEMBERS ONLY)
JOIN FOR ACCESS TO THE FULL AUDITS
Participate in the colleges
Industry professionals who are CESP members take part in ongoing discussions within CESP’s colleges (presentations of audits, debates about standards, sharing of experiences from abroad, etc.).
Each media field represented at the CESP constitutes a college which brings together representatives and users (advertisers and media agencies) of that media. There are 6 different CESP colleges open to members: Internet, TV, Press, Radio, Out-Of-Home Advertising and Data.
Three examples
JOIN TO TAKE PART IN THE COLLEGES