The aim of CESP Academy training courses is to share with you the expertise of CESP on the studies and solutions which are at the heart of advertising transactions.
An operational orientation to offer concrete benefits to participants
An interactive teaching method and groups limited to 8 partcipants to foster discussions
Trainers are CESP staff, experts in their field
86% of trainees are satisfied 94% think it’s useful for their job
4 training courses focused on the heart of CESP expertise :
PANORAMA OF AUDIENCE MEASUREMENTS
Develop a knowledge of the different media audience measurements in France (Mediamat, Internet Global, OneNext, EAR, Mobimétrie…), in order to better use them.
To share the evolution of audience measurement for the different media in France and internationally (passive measurement, cross-media, modeling with external data …), in order to better understand the challenges and to participate in the market debates.
Understand the measurement of viewability, invalid traffic and brand safety, in order to interpret the results and discuss effectively between stakeholders.
Understand the methodological of a Marketing Mix Modelling solution in order to be effectively involved in the implementation of the project and to analyze the conclusions for a wise decision making.