The aim of CESP Academy training courses is to share with you the expertise of CESP on the studies and solutions which are at the heart of advertising transactions.
An operational orientation to offer concrete benefits to participants
An interactive teaching method and groups limited to 8 partcipants to foster discussions
Trainers are CESP staff, experts in their field
88% of trainees are satisfied
97% think it’s useful for their job
4 training courses focused on the heart of CESP expertise :
PANORAMA OF AUDIENCE MEASUREMENTS
Develop a knowledge of the different media audience measurements in France (Mediamat, Internet Global, OneNext, EAR, Mobimétrie…), in order to better use them.
INNOVATIONS IN AUDIENCE MEASUREMENT
To share the evolution of audience measurement for the different media in France and internationally (passive measurement, cross-media, modeling with external data …), in order to better understand the challenges and to participate in the market debates.
Understand the measurement of viewability, invalid traffic and brand safety, in order to interpret the results and discuss effectively between stakeholders.
MARKETING MIX MODELLING
Understand the methodological of a Marketing Mix Modelling solution in order to be effectively involved in the implementation of the project and to analyze the conclusions for a wise decision making.
10 training package>
5 training package>
3 training package>
Quote on demand for in-house training course >
DATES IN 2023
Panorama of audience measurement
September 26th (last places)
Marketing Mix Modelling
Innovations in audience measurement
December 1st (last places)
December 12th (last places)
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