The aim of CESP Academy training courses is to share with you the expertise of CESP on the studies and solutions which are at the heart of advertising transactions.
An operational orientation to offer concrete benefits to participants
An interactive teaching method and groups limited to 8 partcipants to foster discussions
Trainers are CESP staff, experts in their field
4 training courses focused on the heart of CESP expertise :
PANORAMA OF AUDIENCE MEASUREMENTS
Develop a knowledge of the different media audience measurements in France (Mediamat, Internet Global, OneNext, EAR, Mobimétrie…), in order to better use them.
INNOVATIONS IN AUDIENCE MEASUREMENT
To share the evolution of audience measurement for the different media in France and internationally (passive measurement, cross-media, modeling with external data …), in order to better understand the challenges and to participate in the market debates.
Understand the measurement of viewability, invalid traffic and brand safety, in order to interpret the results and discuss effectively between stakeholders.
MARKETING MIX MODELLING
Understand the methodological of a Marketing Mix Modelling solution in order to be effectively involved in the implementation of the project and to analyze the conclusions for a wise decision making.
10 training package>
5 training package>
3 training package>
Quote on demand for in-house training course >
DATES IN 2023
Panorama of audience measurement
January 26th, mars 9th, June 22 &
March 15th & September 26th
Marketing Mix Modelling
February 24th & September 18th
Innovations in audience measurement
February 23th, May 25th,
December 1st & December 12th
All trainings will take place from 9am to 1pm in the premisses of CESP, 55 rue Anatole France à Levallois (métro Anatole France)
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