CESP Academy
The aim of CESP Academy training courses is to share with you the expertise of CESP on the studies and solutions which are at the heart of advertising transactions.
An operational orientation to offer concrete benefits to participants
An interactive teaching method and groups limited to 8 partcipants to foster discussions
Trainers are CESP staff, experts in their field
87% of trainees are satisfied
98% think it’s useful for their job
8 training courses focused on the core areas of CESP expertise, available to be delivered within your company:
PANORAMA OF AUDIENCE MEASUREMENTS
Develop a knowledge of the different media audience measurements in France (Mediamat, Internet Global, OneNext, EAR, Mobimétrie…), in order to better use them.
INNOVATIONS IN AUDIENCE MEASUREMENT
To share the evolution of audience measurement for the different media in France and internationally (passive measurement, cross-media, modeling with external data …), in order to better understand the challenges and to participate in the market debates.
ADVERIFICATION
Understand the measurement of viewability, invalid traffic and brand safety, in order to interpret the results and discuss effectively between stakeholders.
MARKETING MIX MODELING
Understand the methodological of a Marketing Mix Modeling solution in order to be effectively involved in the implementation of the project and to analyze the conclusions for a wise decision making.
EVERYTHING YOU NEED TO KNOW ABOUT TV AUDIENCE MEASUREMENT
Increase your knowledge of TV audience measurement and its changes : extension of France-wide measurement and 4-screen measurement.
EVERYTHING YOU NEED TO KNOW RADIO AUDIENCE MEASUREMENT
Increase your knowledge of Radio audience measurement and its use in media planning, based on EAR>National and EAR>Insights.
UNDERSTANDING AND MEASURING ATTENTION TO ADVERTISING
Gain a clear understanding of the different methodologies for measuring advertising attention, choose the approach best suited to your objectives, and take part in the operational implementation through to the interpretation of results.
MASTERING THE 360° MEDIA LANDSCAPE AND UNDERSTANDING AUDIENCE MEASUREMENT
Gain a thorough understanding of the challenges of an omnichannel strategy. Take part in developing a 360° media plan, defining objectives, and optimizing performance using key indicators and measurement tools.
IN COLLABORATION WITH MEDIA INSTITUTE
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