CESP Academy
The aim of CESP Academy training courses is to share with you the expertise of CESP on the studies and solutions which are at the heart of advertising transactions.
An operational orientation to offer concrete benefits to participants
An interactive teaching method and groups limited to 8 partcipants to foster discussions
Trainers are CESP staff, experts in their field
87% of trainees are satisfied
98% think it’s useful for their job
4 training courses focused on the heart of CESP expertise :
PANORAMA OF AUDIENCE MEASUREMENTS
Develop a knowledge of the different media audience measurements in France (Mediamat, Internet Global, OneNext, EAR, Mobimétrie…), in order to better use them.
INNOVATIONS IN AUDIENCE MEASUREMENT
To share the evolution of audience measurement for the different media in France and internationally (passive measurement, cross-media, modeling with external data …), in order to better understand the challenges and to participate in the market debates.
ADVERIFICATION
Understand the measurement of viewability, invalid traffic and brand safety, in order to interpret the results and discuss effectively between stakeholders.
MARKETING MIX MODELING
Understand the methodological of a Marketing Mix Modeling solution in order to be effectively involved in the implementation of the project and to analyze the conclusions for a wise decision making.
EVERYTHING YOU NEED TO KNOW ABOUT TV AUDIENCE MEASUREMENT
Increase your knowledge of TV audience measurement and its changes : the extension of the measurement to the whole
population.
EVERYTHING YOU NEED TO KNOW RADIO AUDIENCE MEASUREMENT
Increase your knowledge of Radio audience measurement and its use in media planning, based on EAR>National and EAR>Insights.
PRICES
Members | Non-members | |
|---|---|---|
10 training package | 5000 € | 6300 € |
5 training package | 3000 € | 3800 € |
3 training package | 2000 € | 2500 € |
Single course | 800 € | 1000 € |
Quote on demand for in-house training course |
DATES
Panorama of audience measurement
2025
March 11th & December 11th
Adverification
2025
March 26th
Marketing Mix Modeling
2025
March 14th & September 26th
Innovations in audience
measurement
2025
April 3rd & December 9th
Everything you need to know about TV audience measurement
2025
30 mai
Everything you need to know about Radio audience measurement
2025
13 mars
Other training courses offered by Media Institute might be of interest to you:
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