CESP Academy

CESP Academy

The aim of CESP Academy training courses is to share with you the expertise of CESP on the studies and solutions which are at the heart of advertising transactions. 

An operational orientation to offer concrete benefits to participants

An interactive teaching method and groups limited to 8 partcipants to foster discussions

Trainers are CESP staff, experts in their field

88% of trainees are satisfied
97% think it’s useful for their job

4 training courses focused on the heart of CESP expertise :

PANORAMA OF AUDIENCE MEASUREMENTS

Develop a knowledge of the different media audience measurements in France (Mediamat, Internet Global, OneNext, EAR, Mobimétrie…), in order to better use them.

INNOVATIONS IN AUDIENCE MEASUREMENT

To share the evolution of audience measurement for the different media in France and internationally (passive measurement, cross-media, modeling with external data …), in order to better understand the challenges and to participate in the market debates.

ADVERIFICATION

Understand the measurement of viewability, invalid traffic and brand safety, in order to interpret the results and discuss effectively between stakeholders.

MARKETING MIX MODELLING

Understand the methodological of a Marketing Mix Modelling solution in order to be effectively involved in the implementation of the project and to analyze the conclusions for a wise decision making.

PRICES

Members
Non-members
10 training package
5000 €
6300 €
5 training package
3000 €
3800 €
3 training package
2000 €
2500 €
Single course
800 €
1000 €
Quote on demand for in-house training course

DATES IN 2023

Panorama of audience measurement

2023
Octobre 19th 

Adverification


2023


 September 26th (last places)

Marketing Mix Modelling


2023 
September 28th 
               

Innovations in audience measurement 

2023
December 1st  (last places)
&
December 12th (last places)

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ADMINISTRATIVE CONTACT
AND SPECIAL NEEDS

Malika Ladouari

+33 1 40 89 63 62 / +33 7 85 78 00 59