CESP Academy

CESP Academy

The aim of CESP Academy training courses is to share with you the expertise of CESP on the studies and solutions which are at the heart of advertising transactions. 

An operational orientation to offer concrete benefits to participants

An interactive teaching method and groups limited to 8 partcipants to foster discussions

Trainers are CESP staff, experts in their field

4 training courses focused on the heart of CESP expertise :

PANORAMA OF AUDIENCE MEASUREMENTS

Develop a knowledge of the different media audience measurements in France (Mediamat, Internet Global, OneNext, EAR, Mobimétrie…), in order to better use them.

INNOVATIONS IN AUDIENCE MEASUREMENT

To share the evolution of audience measurement for the different media in France and internationally (passive measurement, cross-media, modeling with external data …), in order to better understand the challenges and to participate in the market debates.

ADVERIFICATION

Understand the measurement of viewability, invalid traffic and brand safety, in order to interpret the results and discuss effectively between stakeholders.

MARKETING MIX MODELLING

Understand the methodological of a Marketing Mix Modelling solution in order to be effectively involved in the implementation of the project and to analyze the conclusions for a wise decision making.

PRICES

Members
Non-members
10 training package
5000 €
6300 €
5 training package
3000 €
3800 €
3 training package
2000 €
2500 €
Single course
800 €
1000 €

8 DATES IN 2022

Panorama of audience measurement

2022
Octobre 13th & November 24th

                               2023
     January 26th, mars 9th, June 22 & 
                       Octobre 19th

Adverification

2022
Decembre 1st

                               2023
         March 15th & September 26th

Marketing Mix Modelling

2022
 December 16th

                               2023
       February 24th & September 18th

Innovations in audience measurement 

2022
December 7th & December 13th

                           2023
         February 23th, May 25th,
   December 1st & December 12th 

All trainings will take place from 9am to 1pm in the premisses of CESP, 55 rue Anatole France à Levallois (métro Anatole France)

To register, send an email to

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ADMINISTRATIVE CONTACT
AND SPECIAL NEEDS

Malika Ladouari

+33 1 40 89 63 62 / +33 7 85 78 00 59