the reference audience study of Cinema
wave of Drive-to-Trust
WHO ARE WE ?
CESP is the non-profit industry body for the advertising and media industry players with an interest in measuring audiences and the effectiveness of media campaigns. CESP audits all currency measurement systems on behalf of its members across every type of media: the internet, TV, the press, out-of-home, radio and the cinema.
A genuine laboratory of ideas, CESP is a neutral and independent forum for discussing innovations as well as the conventions that the various industry players are called upon to define collectively.
A widely trusted third-party organization, CESP also offers certification and consultancy services in France and internationally.
As a trusted third-party organization in the media and communications industries, CESP’s mandate is to certify the quality of audience measurement studies and other tools used by the industry in order to ensure that advertising space is monetised on the basis of relevant, robust and verified criteria.
DO YOU REQUIRE AN AUDIT OR A CERTIFICATION?
The CESP team is made up of permanent staff members who run the daily operations of CESP and all of its auditing and consultancy activities.
The Scientific Committee is the ultimate guarantor of the quality of CESP audits and publications in France and abroad. A space for discussing and evaluating the quality of audience measurements, it is involved in all…
BOARD OF DIRECTORS
The CESP Board is composed of members representing the media, advertisers and media agencies). Its composition is determined at its General Meetings and its members…
In the CESP colleges, representatives from every media field convene on a regular basis to discuss research, the latest industry developments and what’s happening abroad. Each type of media represented within the CESP constitutes a college…
WANT TO BECOME A MEMBER ?
Submit your membership application online, receive your
personalised quote and access the content reserved for members.
Back to few key dates of the CESP History which are mixed with those of the audience measure in France.