Sharing our expertise even more with the industry is the ambition of CESP Academy. Voluntarily focused on our core business, the offer concentrates on audience measurement, its evolutions, marketing mix modeling and adverification.
More than forty registrations have already been recorded for the last quarter of 2022, testifying to the usefulness of this initiative, which is aimed at a wide audience working in advertising sales houses, agencies, and research or consultancy companies. The team of CESP directors is mobilized in order to moderate the sessions with an operational purpose, so that each trainee gets concrete benefits from his/her training.
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This is the mission we have chosen on this subject. Indeed, CESP is involved at two levels in this changing world. Firstly, in a monitoring role to present the various solutions to its members within our Data and Internet colleges: unique IDs, contextual, the use of a panel in addition to semantic analysis…
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During international meetings, CESP is commonly presented as the French equivalent of the MRC (Media Rating Council). The similarities are indeed numerous: CESP is a non-profit organization bringing together advertisers, agencies, sales houses and trade associations, the industry auditor which guarantees the quality and reliability of the measurements used by the various stakeholders, and delivers certifications.