Category Archives: Newsletter

Newsletter n°27 : Deploying our expertise through CESP Academy to serve the industry

Sharing our expertise even more with the industry is the ambition of CESP Academy. Voluntarily focused on our core business, the offer concentrates on audience measurement, its evolutions, marketing mix modeling and adverification.

More than forty registrations have already been recorded for the last quarter of 2022, testifying to the usefulness of this initiative, which is aimed at a wide audience working in advertising sales houses, agencies, and research or consultancy companies. The team of CESP directors is mobilized in order to moderate the sessions with an operational purpose, so that each trainee gets concrete benefits from his/her training.

Find out more

Adverification, Drive-to-Web, Digital Ad Trust… latest updates

During international meetings, CESP is commonly presented as the French equivalent of the MRC (Media Rating Council). The similarities are indeed numerous: CESP is a non-profit organization bringing together advertisers, agencies, sales houses and trade associations, the industry auditor which guarantees the quality and reliability of the measurements used by the various stakeholders, and delivers certifications.

Read more