Presentation of the 1st white paper on advertising attention: definition, indicators, guidelines

IREP (Institut de Recherches et d’Etudes Publicitaires) and CESP (Centre d’Etude des Supports de Publicité) invite you to the presentation of the white paper dedicated to advertising attention, the fruit of a collective and collaborative effort initiated and led by the two entities over the past year, which brought together representatives from all media, advertisers and media agencies.

This white paper proposes a common definition of advertising attention, measurement indicators and  best practices. It is also based on a French and international overview of advertising attention measurement and its historical foundations.

IREP and CESP teams will present the main points of this white paper.

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On september 26th and 27th, CESP will be present at the 12th Printemps des études, the major annual event for market research and insights professionals. As an institutional partner, the CESP is co-organising, alongside Adetem, AFM, ESOMAR, IREP, Syntec Conseil and Union des marques, the conference entitled ‘Neuroscience in the service of consumer understanding: advances and limits’, which will be held at the Palais des Congrès in Paris, Porte Maillot. These 2 days will be punctuated by exhibitions, testimonials and feedback.

Find out about the programme

CESP supports Printemps des Etudes, the annual event for professionals in the survey, marketing and opinion research sector.
This event will take place at the Palais des Congrès in Paris on Thursday 26th and Friday 27th September 2024.

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On 30th January, Valerie Morrisson took part in the Adloox Attention Event to talk about advertising attention.

Watch her speech on video

CESP will be present at the digital marketing forum!

The Forum will discuss the digital marketing industry challenges, including climate change, diversity, training, the use of data, generative AI, regulation, connected TV, post-cookie measurement and egaming. Olivier Daufresne, Associate Director at CESP, will be leading a Master class on the theme of “Audience Measurement for TV-Video Platforms”.

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On September 28^th and 29th, CESP will be present at the 11th edition of Printemps des études, the major annual event for market research and insights professionals. As an institutional partner, CESP is co-organizing with Adetem, AFM (French Marketing Association), ESOMAR, IREP, Syntec Conseil and the Union des marques the conference ” When AI goes wild! The challenges of organisation, training and transforming methods: opportunities and limits of generative AI in the world of research “, to be held at the Palais des Congrès, Porte Maillot, Paris. These 2 days will be punctuated by exhibitions, testimonials and feedback.

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CESP supports Printemps des Etudes, the annual event for professionals in the survey, marketing and opinion research sector. This event will take place at the Palais des Congrès in Paris on Thursday 28 and Friday 29 September 2023.

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After dedicating a Digital Forum to “Measurement in the post-world” in 2021, the IREP Digital Forum is back this year in order to ask about the digital performance measurements in a world where third-party cookies will be gone. In one year, digital players have developed more sophisticated solutions and new initiatives have emerged.

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On the 5th and 6th of April Empresarial organises the 3rd edition of the SPRING BOX EVENT: an online event dedicated to Research, Data and Insights in the fields of communication, marketing and opinion polls. As an institutional partner, CESP renews its support to Printemps des Etudes.

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In an economic context turned upside down, where the covid crisis has accelerated the digitalization of consumer and business usages, where regulatory pressure is becoming increasingly strong, and where society as a whole is aware of climate change, it is important for the ecosystem to position itself on these transformations and to meet up in order to collectively discuss the new equilibriums that need to be built.

“Acting together for new equilibriums” is the theme of the Ad & Tech Forum organized by the Mobile Marketing Association and IAB France.

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