CESP will be present at the digital marketing forum!
The Forum will discuss the digital marketing industry challenges, including climate change, diversity, training, the use of data, generative AI, regulation, connected TV, post-cookie measurement and egaming. Olivier Daufresne, Associate Director at CESP, will be leading a Master class on the theme of “Audience Measurement for TV-Video Platforms”.
On September 28th and 29th, CESP will be present at the 11th edition of Printemps des études, the major annual event for market research and insights professionals. As an institutional partner, CESP is co-organizing with Adetem, AFM (French Marketing Association), ESOMAR, IREP, Syntec Conseil and the Union des marques the conference ” When AI goes wild! The challenges of organisation, training and transforming methods: opportunities and limits of generative AI in the world of research “, to be held at the Palais des Congrès, Porte Maillot, Paris. These 2 days will be punctuated by exhibitions, testimonials and feedback.
CESP supports Printemps des Etudes, the annual event for professionals in the survey, marketing and opinion research sector. This event will take place at the Palais des Congrès in Paris on Thursday 28 and Friday 29 September 2023.
After dedicating a Digital Forum to “Measurement in the post-world” in 2021, the IREP Digital Forum is back this year in order to ask about the digital performance measurements in a world where third-party cookies will be gone. In one year, digital players have developed more sophisticated solutions and new initiatives have emerged.
On the 5th and 6th of April Empresarial organises the 3rd edition of the SPRING BOX EVENT: an online event dedicated to Research, Data and Insights in the fields of communication, marketing and opinion polls. As an institutional partner, CESP renews its support to Printemps des Etudes.
In an economic context turned upside down, where the covid crisis has accelerated the digitalization of consumer and business usages, where regulatory pressure is becoming increasingly strong, and where society as a whole is aware of climate change, it is important for the ecosystem to position itself on these transformations and to meet up in order to collectively discuss the new equilibriums that need to be built.
“Acting together for new equilibriums” is the theme of the Ad & Tech Forum organized by the Mobile Marketing Association and IAB France.
For its 9th edition, Printemps des études, organized by Empresarial in partnership with CESP, will open its doors on September 23rd and 24th.
On April 13 and 14 Empresarial is organizing the 2nd edition of the Spring Box Event online. An event dedicated to Research, Data and Insights in the field of communication, marketing and opinion polls.As an institutional partner, the CESP renews its support to the Printemps des Études.