Category Archives: Event

Presentation of the 1st white paper on advertising attention: definition, indicators, guidelines

Presentation of the 1st white paper on advertising attention: definition, indicators, guidelines

IREP (Institut de Recherches et d’Etudes Publicitaires) and CESP (Centre d’Etude des Supports de Publicité) invite you to the presentation of the white paper dedicated to advertising attention, the fruit of a collective and collaborative effort initiated and led by the two entities over the past year, which brought together representatives from all media, advertisers and media agencies.

This white paper proposes a common definition of advertising attention, measurement indicators and  best practices. It is also based on a French and international overview of advertising attention measurement and its historical foundations.

IREP and CESP teams will present the main points of this white paper.

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The 12th edition of Printemps des études takes place on September 26th and 27th

On september 26th and 27th, CESP will be present at the 12th Printemps des études, the major annual event for market research and insights professionals. As an institutional partner, the CESP is co-organising, alongside Adetem, AFM, ESOMAR, IREP, Syntec Conseil and Union des marques, the conference entitled ‘Neuroscience in the service of consumer understanding: advances and limits’, which will be held at the Palais des Congrès in Paris, Porte Maillot. These 2 days will be punctuated by exhibitions, testimonials and feedback.

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Join us on 30th November for the 2nd Alliance Digitale Digital Marketing Forum

CESP will be present at the digital marketing forum!

The Forum will discuss the digital marketing industry challenges, including climate change, diversity, training, the use of data, generative AI, regulation, connected TV, post-cookie measurement and egaming. Olivier Daufresne, Associate Director at CESP, will be leading a Master class on the theme of “Audience Measurement for TV-Video Platforms”.

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The 11th edition of Printemps des études takes place on September 28th and 29th

On September 28th and 29th, CESP will be present at the 11th edition of Printemps des études, the major annual event for market research and insights professionals. As an institutional partner, CESP is co-organizing with Adetem, AFM (French Marketing Association), ESOMAR, IREP, Syntec Conseil and the Union des marques the conference ” When AI goes wild! The challenges of organisation, training and transforming methods: opportunities and limits of generative AI in the world of research “, to be held at the Palais des Congrès, Porte Maillot, Paris. These 2 days will be punctuated by exhibitions, testimonials and feedback.

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CESP partner of the 2021 Ad Tech & Forum

In an economic context turned upside down, where the covid crisis has accelerated the digitalization of consumer and business usages, where regulatory pressure is becoming increasingly strong, and where society as a whole is aware of climate change, it is important for the ecosystem to position itself on these transformations and to meet up in order to collectively discuss the new equilibriums that need to be built.

“Acting together for new equilibriums” is the theme of the Ad & Tech Forum organized by the Mobile Marketing Association and IAB France.

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