Category Archives: Event

Join us on 30th November for the 2nd Alliance Digitale Digital Marketing Forum

CESP will be present at the digital marketing forum!

The Forum will discuss the digital marketing industry challenges, including climate change, diversity, training, the use of data, generative AI, regulation, connected TV, post-cookie measurement and egaming. Olivier Daufresne, Associate Director at CESP, will be leading a Master class on the theme of “Audience Measurement for TV-Video Platforms”.

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The 11th edition of Printemps des études takes place on September 28th and 29th

On September 28th and 29th, CESP will be present at the 11th edition of Printemps des études, the major annual event for market research and insights professionals. As an institutional partner, CESP is co-organizing with Adetem, AFM (French Marketing Association), ESOMAR, IREP, Syntec Conseil and the Union des marques the conference ” When AI goes wild! The challenges of organisation, training and transforming methods: opportunities and limits of generative AI in the world of research “, to be held at the Palais des Congrès, Porte Maillot, Paris. These 2 days will be punctuated by exhibitions, testimonials and feedback.

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CESP partner of the 2021 Ad Tech & Forum

In an economic context turned upside down, where the covid crisis has accelerated the digitalization of consumer and business usages, where regulatory pressure is becoming increasingly strong, and where society as a whole is aware of climate change, it is important for the ecosystem to position itself on these transformations and to meet up in order to collectively discuss the new equilibriums that need to be built.

“Acting together for new equilibriums” is the theme of the Ad & Tech Forum organized by the Mobile Marketing Association and IAB France.

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