CESP continuously monitors ACPM’s ONE NEXT research, the currency study for measuring press audiences in France. Its main purpose is to measure and qualify press readership among people aged 15 or over residents in mainland France across all press formats and channels.
FIND OUT MORE ABOUT PRESS MEASUREMENT
Chairs of the Press college
Sophie Renaud & Charles Jouvin
Research Director 366 / Marketing, Research and Communication Director Prisma Média Solutions
Friday, September 29th 2023 / 3:00 p.m. - 4:30 p.m.
- Update on results Influence and presentation on innovations in audience measurement (EMRO)
Wednesday, May 31st 2023
This college was dedicated to the following topics :
- Presentation of the 2022 audit report
- Discussion of user expectations and the challenges of measuring press audiences
VIEW PRESENTATION (FR)
VIEW MINUTES (FR)
Press college for 09.12.22 #Invitation “BenteHavimb #proprietarypublisherdata
Press college for 21.05.21 #AuditOneNext2020
Read the presentation (FR)
Ad hoc Audits
The Premium study has been conducted by AudiPresse since 2009. It involves surveying company executives, business leaders and high-income households. The main aim of the Premium study is to measure and qualify press readership (dailies and magazines) among a specific population segment defined by ACPM: executives, self-employed white collar professionals, business leaders and individuals living in a household whose net annual income exceeds €60,000. This study also furnishes data on radio listening and TV watching habits, on the frequency of visits to press websites and on media markets.
The EMGS (Etude Médias Grand Sud) study is the eighth such study conducted by TNS Sofres on behalf of the SUD OUEST PUBLICITÉ sales house. In 2010, the geographical scope of the study was extended to the Les Journaux du Midi region. Its aim was to measure the readership of regional and local media in the publishing areas of Sud-Ouest (21 publications in the case of Sud-Ouest dailies and 14 in the case of Les Journaux du Midi). The study encompasses all persons aged 15 and over resident in the 14 departments included in the sample, a total of 5,924,000 individuals (3,572,000 for the region covered by Les Quotidiens du Sud-Ouest and 2,352,000 for Les Journaux du Midi).