CESP has joined forces with the Mobile Marketing Association France to create a market certification, called Drive-to-Trust, and so to certify the technology players who offer mobile-to-store activations. This approach guarantees the relevance of the controlled criteria and the rigour of a neutral and impartial certification process.
After launching the Right People and Right Place certificates in July 2020, the two organizations are completing the scheme by launching the Right Performance certification. The Drive-to-Trust certification now has three certificates : Right People, Right Place and Right Performance