Application process
The application form to the Union des Marques covers :
– Company name
– Survel / Tool name
– Context
– Objective
– Methodology
– KPIs
Required information
CESP will require the following information :
For tools : the list of all surveys conducted during the last 12 months, with fieldwork dates, brands and categories measured. CESP will randomly select 3 compaigns, which will be controlled with the following information for surveys ans tools :
– Questionnaire or list of indicators
– All the written reports : survey reports, presentations,…
– The sales presentation
– The raw and weighted data
– A sworn statement regarding change of methodology (for tools) and new fieldwork launch (for surveys)
After analysis, CESP might ask for complementary information. Candidates are requested to respond withing the next 6 working days.
In case of non-compliant elements are identified, CESP informs the candidate. The candidate has 6 working days to correct it and share proof of correction to obtain the Visa for the current wave. In case of unmet deadline, the application is postponed to the next wave.
Once a candidate gets the “Visa Efficacité”, a technical form is published on the “Référentiel” platform with the following pieces of information :