Data

Data is often presented as the new oil of the industry, and big data is indeed increasingly being used to enrich survey data, to inform audience planning and to feed into models. CESP has evolved in order to assist the industry in this new field.

A Data Science Department was created mid-2018 and the team, which was expanded in early 2019, is now four-strong. It makes use of languages and environments that enable it to address a very wide range of issues, from simulations of hybrid audience data management to the testing of algorithms to calculate incremental visits at a point of sale. Finally, CESP has acquired a powerful calculator with which the data scientists can replicate situations in which data is produced to test the algorithms available to the industry.

CESP is now in a position to audit and certify the data science solutions of its members and clients.
The research in progress and the requests for the coming months reflect a genuine interest on the part of the communications industry in a trusted third-party partner which is capable of evaluating innovation in a rigorous and transparent manner.

FIND OUT MORE ABOUT OUR DATA AUDITS

VECTAURY

Ad hoc Audits

VECTAURY

At the request of Vectaury, CESP conducted a full audit of its Drive-to-Store solution, in particular on the mesasurement of the impact of a mobile marketing campaign in store. 

Download the press release (FR)

DOWNLOAD THE FULL REPORT (FR)

Retency commissioned an audit of its Drive-to-Store solution to CESP. Retency is a company specializing in data processing and the measurement of campaign effectiveness in store.  

RETENCY

CAPITAL DATA

Capital Data is a digital marketing company specializing in the personalized recommendation and the activation of digital marketing campaigns. In order to concretely evaluate the effectiveness of its marketing strategy, Capital Data has developped an innovative approach which giving more value the impact of investment in display advertising on Instore customer behaviour : puchase of items, number of shopping baskets…This provides customers Capital Data with synthetic ROI indicators. The audit conducted by CESP covers the CIER model, an incremental calculation with a reconstituted sample. 

Download the press release (FR)

Download the capitaldata presentation (FR)

(Members only)

At the request of Médiamétrie, CESP has conducted a comprehensive audit of its Data-Checking solution. This product serves to evaluate the quality of the information contained in customer databases on gender and age so that these databases can be organised into a hierarchy based on their quality. This analysis was conducted by cross-referencing the information contained in the customer database with the data in Médiamétrie’s reference database, which contains some 300,000 email addresses that were qualified when recruiting panellists and during telephone interviews.

(Members only)

DATA CHECKING

GRAVITY

To assist with the development of data management, CESP has defined a protocol for auditing data management platforms (DMP) used to target advertising, taking into account 4 dimensions: the source of the data, the way it is processed, how recent it is and lastly the quality indicators used in this approach. Alliance Gravity Data Media actively supported this undertaking, designed to afford transparency regarding the methods employed and to continuously optimise the processes. The audit was conducted from February to April 2018.

DOWNLOAD THE PRESS RELEASE (FR)

DOWNLOAD THE FULL REPORT (FR)

(Members only)

Collèges

Présidente du collège Data

Laurence MILHAU

Managing Director de GroupM Digital

Prochain Collège

Prochain Collège

Pas de collège prévu pour le moment

Ordre du jour :

  • Sera communiqué ultérieurement 

 

Précédent
Collège

Jeudi 18 mars 2021

Ordre du jour :

  • Présentation de la synthèse de la grille de comparaison des solutions Drive to Web 
  • Mode d’accès à la grille de comparaison complète des solutions 
  • Partage des projets Data

(Réservé aux adhérents)

Collège Data du 17.11.20 #GrilledecomparaisonDrivetoWeb#ProjetsData
Présentation du collège
Compte rendu du collège

Collège Data du 30.06.20#DrivetoTrust#DrivetoStore#GrilledecomparaisonDrivetoWeb
Présentation du collège
Compte rendu du collège

Collège Data du 04.06.18 #AuditAllianceGravityDataMedia #pland’actionAlliancegravity #LeCollège
Compte rendu du collège 
 Présentation du collège