Category Archives: CESP Academy

CESP launches a training in Marketing Mix Modelling

After obtaining the Qualiopi certification as a training organization, CESP launches a training course on econometrics approaches applied to the Marketing Mix. Whether you are a client of MMM services or new to the business, this half-day operational training will provide you with the keys to effectively discuss with your service provider and will enable you to interpret the results of the models.

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CESP launches a training programme : CESP Academy

Under the impulse of its members and board directors, CESP offers to share its expertise of audience measurement services and solutions which are at the heart of the advertising trading with the industry. The 2022 training programme comprises 4 modules : audience measurement services in France, innovations in audience measurement across the world, adverification and marketing mix modelling.

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