Category Archives: Press

CESP opinion on Vertigo’s changes to the to the CinExpert weekly cinema survey

CESP presented the opinion of its Scientific Committee during a college on the changes made by Vertigo to the methodology of the CinExpert system, the benchmark audience measurement system for the cinema. These changes were considered satisfying by the Scientific Committee. In addition, subscribers opted for the audit of the weekly study, scheduled for the second half of 2024.

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Last audit of the Observatoire des usages Internet, Téléphonie et Services Mobiles (OUI-TSM), before Médiamétrie sets up a single establishment survey

In 2022, CESP accompanied Médiamétrie in the realization of the project of bringing together the TV and Internet establishment surveys, Home Devices and OUI-TSM. This project for a single establishment survey is rooted in the cross-media context and will allow an increase of the sample size of the establishment survey of the Global Internet Audience study, in accordance with the recommendations of CESP Scientific Committee. After this conclusive test, Médiamétrie officially set up this unique etablishment survey in January 2023.

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Publication of the CinExpert 2022 audit report, the reference audience study of Cinema

The Vertigo Institute carries out the measurement of the cinema audiences at the request of advertising sales houses and CNC (Centre National du cinéma et de l’image animée). This project is divided into two parts, the annual etablishment survey and weekly studies.

These two components were audited for the first time in 2021. In 2022, CESP focused on the establishment survey.

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