CESP presented the opinion of its Scientific Committee during a college on the changes made by Vertigo to the methodology of the CinExpert system, the benchmark audience measurement system for the cinema. These changes were considered satisfying by the Scientific Committee. In addition, subscribers opted for the audit of the weekly study, scheduled for the second half of 2024.
CESP has made available its second audit of the EAR>National survey to its members, which measures the audience of radio stations at national level. Once again this year, the audit testifies the quality of the measurement implemented by Médiamétrie.
Following the thirteenth wave of certification, 8 members of Alliance Digitale are now the Drive-to-Trust certified.
The audit report covers the 2022 year. A report focusing on the hybrid weighting and calibration based on site-centric data had previously been released earlier in 2023.
Seiki provides the industry with a Mobile Out Of Home (MOOH) audience measurement methodology which includes the people’s travel flows in France. CESP has audited this methodology from November 2022 to June 2023; the audit process involved a documentation review and an independent technical validation.
During CESP General Assembly on 8th June, two new board members have been elected: Roch Osenda, President of KR Wavemaker, representing GroupM, and Damien de Foucault, Managing Director of UDECAM,
The members of CESP, gathered in a General Assembly on June 8th, unanimously re-elected Pierre Conte as the President of CESP for a 3-year term.
Following the tenth wave of certification, 8 members of Alliance Digitale are now the Drive-to-Trust certified.
In 2022, CESP accompanied Médiamétrie in the realization of the project of bringing together the TV and Internet establishment surveys, Home Devices and OUI-TSM. This project for a single establishment survey is rooted in the cross-media context and will allow an increase of the sample size of the establishment survey of the Global Internet Audience study, in accordance with the recommendations of CESP Scientific Committee. After this conclusive test, Médiamétrie officially set up this unique etablishment survey in January 2023.
The Vertigo Institute carries out the measurement of the cinema audiences at the request of advertising sales houses and CNC (Centre National du cinéma et de l’image animée). This project is divided into two parts, the annual etablishment survey and weekly studies.
These two components were audited for the first time in 2021. In 2022, CESP focused on the establishment survey.