Between June 2023 and February 2024, CESP audited Cityz Media’s DOOH* indoor audience measurement for malls. This audit report consisted of reviewing the documentation and the implementation of technical tests.
Category Archives: Press
CESP opinion on Vertigo’s changes to the to the CinExpert weekly cinema survey
CESP presented the opinion of its Scientific Committee during a college on the changes made by Vertigo to the methodology of the CinExpert system, the benchmark audience measurement system for the cinema. These changes were considered satisfying by the Scientific Committee. In addition, subscribers opted for the audit of the weekly study, scheduled for the second half of 2024.
CESP has just released the audit report of the EAR > National 2022-2023 study
CESP has made available its second audit of the EAR>National survey to its members, which measures the audience of radio stations at national level. Once again this year, the audit testifies the quality of the measurement implemented by Médiamétrie.
CESP has published the results of the 13th wave of Drive-to-Trust solutions
Following the thirteenth wave of certification, 8 members of Alliance Digitale are now the Drive-to-Trust certified.
CESP has just released the audit report of the Global Internet Measurement
The audit report covers the 2022 year. A report focusing on the hybrid weighting and calibration based on site-centric data had previously been released earlier in 2023.
CESP has audited the MOOH SEIKI measurement solution
Seiki provides the industry with a Mobile Out Of Home (MOOH) audience measurement methodology which includes the people’s travel flows in France. CESP has audited this methodology from November 2022 to June 2023; the audit process involved a documentation review and an independent technical validation.
Election of two new CESP board members
During CESP General Assembly on 8th June, two new board members have been elected: Roch Osenda, President of KR Wavemaker, representing GroupM, and Damien de Foucault, Managing Director of UDECAM,
Pierre Conte unanimously re-elected President of CESP
The members of CESP, gathered in a General Assembly on June 8th, unanimously re-elected Pierre Conte as the President of CESP for a 3-year term.
CESP has published the results of the 11th wave of Drive-to-Trust certified solutions
Following the tenth wave of certification, 8 members of Alliance Digitale are now the Drive-to-Trust certified.
Last audit of the Observatoire des usages Internet, Téléphonie et Services Mobiles (OUI-TSM), before Médiamétrie sets up a single establishment survey
In 2022, CESP accompanied Médiamétrie in the realization of the project of bringing together the TV and Internet establishment surveys, Home Devices and OUI-TSM. This project for a single establishment survey is rooted in the cross-media context and will allow an increase of the sample size of the establishment survey of the Global Internet Audience study, in accordance with the recommendations of CESP Scientific Committee. After this conclusive test, Médiamétrie officially set up this unique etablishment survey in January 2023.