Gorillas in sight!
Researchers often use the invisible gorilla test to demonstrate the selective nature of attention: participants are asked to count the number of ball passes in a game of basketball and, concentrating on their counting task, they don’t see the gorilla passing among the players!
Capturing the attention of consumers and citizens has become a real challenge, given the sheer number of stimuli in our daily environment.
Sampling sources : a major issue for the quality of results
In computing, GIGO (Garbage In, Garbage Out) is the idea that faulty or nonsensical input data produce nonsensical or “rubbish” output. This expression holds true in the world of research. The quality and reliability of the results of a measurement system depend on the quality of the input data, that is to say on the sample quality and the sampling sources in the case of a sample survey.