Newsletter n°31 : A breath of fresh air in outdoor advertising

Mobimétrie has just launched the new outdoor advertising audience measurement system produced by Ipsos. This innovative system is emblematic of the changes taking place in audience measurement, since it is based on a panel, learning models and third-party data. As such, it draws on various areas of expertise represented within CESP and its Scientific Committee: survey fieldwork, survey theory, statistics, data science and operational research.

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