The Observatoire des Usages Internet, Téléphonie et Services Mobiles (OUI-TSM) conducted by Médiamétrie is the establishment survey of the French digital audience measurement system. This study is continuously conducted by phone interviews on 11 110 people per year. The audit focuses on the second semester 2019 and the first semester 2020.
On February 2nd, following the second wave of certification, 5 new solutions get the Drive-to-Trust label. It is now up to 12 Drive Store certified solutions.
CESP Visa Efficacité (literally “Ad-Effectiveness Visa”) validates that campaign effectiveness surveys and tools are aligned with some methodological prerequisites.
It was set up at the behest of the Union des Marques (the French Federation of Advertisers).