Now held every six months, this wave ran from April to October 2021, and 116 sites have been certified. The Digital Ad Trust certificate, for Display and /or Video, demonstrates the commitment of the advertising industry and the publishers for a responsible digital advertising, reasoned and respectful of its audience.
In July 2020, CESP in partnership with MMA (Mobile Marketing Association), launched the Drive-to-Trust Certification to accredit technology players which offer location-based segments and mobile-to-store activations.
During CESP General Assembly on 23 September, two new board members have been elected and a new President of the Scientific Committee has been introduced.
CESP has made available the annual audits of Médiamat and Home Devices to its members.The quality monitoring of fieldworks and the results analysis testify of the good conditions of realization of the studies in spite of the Covid-19 pandemic.For the first time, this new audit reveals the CESP conclusions on the integration of the measurement of out-of-home TV based on the AIP panel.
CESP and its Technical Committee updated their adverification grids and presented a focus on Brand Safety measurement as it has been a hot topic within the industry in the last year.