CESP reminded that the Global Internet measurement is based on three Internet panels (desktop, tablet and smartphone), and on fusions built from individuals measured on two or three devices.
It is now part of the Union des marques Toolkit and joins the 24 studies and tools already referenced.
During CESP General Assembly on 23 June, two new board members have been elected.
At the end of an audit process led by Qualitia, CESP obtained the Qualiopi certification for its training actions ” CESP Academy “. The aim of the trainings is to share the expertise of CESP on the studies which are in the heart of the advertising trading with any person likely to use them.
The 15th wave of Digital Ad Trust, which ran from October 2021 to April 2022, includes the certification of 109 sites. MyCanal, Argus and Géo join the certified sites committed to a more responsible advertising.
CESP and Union des marques are launching the 1st wave 2022 of the Campaign Effectiveness allowing to integrate Le Référentiel of Union des marques. Which solutions will join the 24 certified studies and tools ? You will know it at the end of July.
CESP has audited the Qwarry cookieless semantic marketing solution. With this audit process, the startup wanted to validate the relevance and quality of its technology. At the dawn of a cookieless world, Qwarry plays the card of transparency in the advertising targeting market.
In the case of the Internet Global panel, CESP noted the increase in the number of bi- or tri-measured panelists (on average 6,456) for the construction of the models used to merge the Internet panels. In addition, it attested to the quality of the management of the three panels by the Panel Relationship Management team, which ensured the continuity of measurement quality despite the health crisis while accelerating the downward trend in churn rates per panel observed since 2017.
CESP has made available the 2020-2021 audit reports of the two currency radio audience measurements to its members : “126 000” (now EAR) and “Panel Radio”. The monitoring of the quality of the fieldworks and the analysis results attest to the good conditions under which the studies were carried out in spite of the Covid-19 pandemic.
The CinExpert measurement service, conducted by the Vertigo Institute at the request of CNC and advertising sales houses, is the currency study for measuring cinema audiences. It is based on a two-step approach : an annual establishment survey and a weekly study to qualify the profiles of spectators.