The 15th wave of Digital Ad Trust, which ran from October 2021 to April 2022, includes the certification of 109 sites. MyCanal, Argus and Géo join the certified sites committed to a more responsible advertising.
Category Archives: Press release
The first wave of applications for the 2022 Visa Efficacité is open until April 29
CESP and Union des marques are launching the 1st wave 2022 of the Campaign Effectiveness allowing to integrate Le Référentiel of Union des marques. Which solutions will join the 24 certified studies and tools ? You will know it at the end of July.
Publication of the first audit report of a contextual targeting solution designed by Qwarry
CESP has audited the Qwarry cookieless semantic marketing solution. With this audit process, the startup wanted to validate the relevance and quality of its technology. At the dawn of a cookieless world, Qwarry plays the card of transparency in the advertising targeting market.
CESP publishes two audit reports : Internet Global and OUI-TSM, its etasblishment survey
In the case of the Internet Global panel, CESP noted the increase in the number of bi- or tri-measured panelists (on average 6,456) for the construction of the models used to merge the Internet panels. In addition, it attested to the quality of the management of the three panels by the Panel Relationship Management team, which ensured the continuity of measurement quality despite the health crisis while accelerating the downward trend in churn rates per panel observed since 2017.
CESP publishes the audit reports of the 126 000 study and the Radio Panel
CESP has made available the 2020-2021 audit reports of the two currency radio audience measurements to its members : “126 000” (now EAR) and “Panel Radio”. The monitoring of the quality of the fieldworks and the analysis results attest to the good conditions under which the studies were carried out in spite of the Covid-19 pandemic.
Publication of the first audit of CinExpert, the currency study for measuring cinema audiences
The CinExpert measurement service, conducted by the Vertigo Institute at the request of CNC and advertising sales houses, is the currency study for measuring cinema audiences. It is based on a two-step approach : an annual establishment survey and a weekly study to qualify the profiles of spectators.
CESP conducted the first audit of a Marketing Mix Modeling solution with Ekimetrics
At the request of ACPM, Google, SNPTV and Union des Marques, CESP conducted an audit of Ekimetrics’ Marketing Mix Modeling studies, in particular the processes and the statistical modelling. The audit was conducted between May and August 2021 and consisted in analysing the technical documentation and performing independent calculations on real anonymised data sets
The results of the 14th wave of the Digital Ad Trust certificate are published
Now held every six months, this wave ran from April to October 2021, and 116 sites have been certified. The Digital Ad Trust certificate, for Display and /or Video, demonstrates the commitment of the advertising industry and the publishers for a responsible digital advertising, reasoned and respectful of its audience.
CESP partner of the 9th edition of the Printemps des études
CESP and Mobile Marketing Association launch Right Performance, a certification of the measurement of the impact of in-store mobile advertising
In July 2020, CESP in partnership with MMA (Mobile Marketing Association), launched the Drive-to-Trust Certification to accredit technology players which offer location-based segments and mobile-to-store activations.