On the occasion of the publication of the update of its adverification analysis grids, CESP and its Technical Committee share new information to better understand the data shared by walled gardens.
Category Archives: Press release
CESP publishes its last audit report on the Radio Panel study
CESP has made available to its members the last 2021-2022 audit on the reference study for the production of mediaplanning data and the observation of radio listening behaviours: the Radio Panel. The audit testifies to the quality of the panel and the continuous improvements made by Médiamétrie.
CESP publishes the audits of the Médiamat panel as well as its Establishment survey, Home Devices
CESP has made available the annual audits of Médiamat and Home Devices to its members, which underlines the good conditions of realization of the studies.
CESP publishes the audit report of the global Internet audience measurement
CESP reminded that the Global Internet measurement is based on three Internet panels (desktop, tablet and smartphone), and on fusions built from individuals measured on two or three devices.
AD4SALES, a MarketingScan solution, obtains the CESP « Ad effectiveness Visa »
It is now part of the Union des marques Toolkit and joins the 24 studies and tools already referenced.
Election of two new CESP board members
During CESP General Assembly on 23 June, two new board members have been elected.
CESP Academy certified Qualiopi
At the end of an audit process led by Qualitia, CESP obtained the Qualiopi certification for its training actions ” CESP Academy “. The aim of the trainings is to share the expertise of CESP on the studies which are in the heart of the advertising trading with any person likely to use them.
The results of the 15th wave of the Digital Ad Trust certification programme are published
The 15th wave of Digital Ad Trust, which ran from October 2021 to April 2022, includes the certification of 109 sites. MyCanal, Argus and Géo join the certified sites committed to a more responsible advertising.
The first wave of applications for the 2022 Visa Efficacité is open until April 29
CESP and Union des marques are launching the 1st wave 2022 of the Campaign Effectiveness allowing to integrate Le Référentiel of Union des marques. Which solutions will join the 24 certified studies and tools ? You will know it at the end of July.
Publication of the first audit report of a contextual targeting solution designed by Qwarry
CESP has audited the Qwarry cookieless semantic marketing solution. With this audit process, the startup wanted to validate the relevance and quality of its technology. At the dawn of a cookieless world, Qwarry plays the card of transparency in the advertising targeting market.