Category Archives: Press release

Last audit of the Observatoire des usages Internet, Téléphonie et Services Mobiles (OUI-TSM), before Médiamétrie sets up a single establishment survey

In 2022, CESP accompanied Médiamétrie in the realization of the project of bringing together the TV and Internet establishment surveys, Home Devices and OUI-TSM. This project for a single establishment survey is rooted in the cross-media context and will allow an increase of the sample size of the establishment survey of the Global Internet Audience study, in accordance with the recommendations of CESP Scientific Committee. After this conclusive test, Médiamétrie officially set up this unique etablishment survey in January 2023.

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Publication of the CinExpert 2022 audit report, the reference audience study of Cinema

The Vertigo Institute carries out the measurement of the cinema audiences at the request of advertising sales houses and CNC (Centre National du cinéma et de l’image animée). This project is divided into two parts, the annual etablishment survey and weekly studies.

These two components were audited for the first time in 2021. In 2022, CESP focused on the establishment survey.

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CESP Academy certified Qualiopi

At the end of an audit process led by Qualitia, CESP obtained the Qualiopi certification for its training actions ” CESP Academy “. The aim of the trainings is to share the expertise of CESP on the studies which are in the heart of the advertising trading with any person likely to use them.

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