On the occasion of the publication of the update of its adverification analysis grids, CESP and its Technical Committee share new information to better understand the data shared by walled gardens.
CESP has made available to its members the last 2021-2022 audit on the reference study for the production of mediaplanning data and the observation of radio listening behaviours: the Radio Panel. The audit testifies to the quality of the panel and the continuous improvements made by Médiamétrie.
CESP has made available the annual audits of Médiamat and Home Devices to its members, which underlines the good conditions of realization of the studies.
CESP reminded that the Global Internet measurement is based on three Internet panels (desktop, tablet and smartphone), and on fusions built from individuals measured on two or three devices.
It is now part of the Union des marques Toolkit and joins the 24 studies and tools already referenced.
During CESP General Assembly on 23 June, two new board members have been elected.
At the end of an audit process led by Qualitia, CESP obtained the Qualiopi certification for its training actions ” CESP Academy “. The aim of the trainings is to share the expertise of CESP on the studies which are in the heart of the advertising trading with any person likely to use them.
The 15th wave of Digital Ad Trust, which ran from October 2021 to April 2022, includes the certification of 109 sites. MyCanal, Argus and Géo join the certified sites committed to a more responsible advertising.
CESP and Union des marques are launching the 1st wave 2022 of the Campaign Effectiveness allowing to integrate Le Référentiel of Union des marques. Which solutions will join the 24 certified studies and tools ? You will know it at the end of July.
CESP has audited the Qwarry cookieless semantic marketing solution. With this audit process, the startup wanted to validate the relevance and quality of its technology. At the dawn of a cookieless world, Qwarry plays the card of transparency in the advertising targeting market.