In July 2020, CESP in partnership with MMA (Mobile Marketing Association), launched the Drive-to-Trust Certification to accredit technology players which offer location-based segments and mobile-to-store activations.
Category Archives: Press release
Election of two new CESP board members and a new Chairman of CESP Scientific Committee
During CESP General Assembly on 23 September, two new board members have been elected and a new President of the Scientific Committee has been introduced.
CESP publishes the audits of the Médiamat panel as well as its Establishment survey, Home Devices
CESP has made available the annual audits of Médiamat and Home Devices to its members.The quality monitoring of fieldworks and the results analysis testify of the good conditions of realization of the studies in spite of the Covid-19 pandemic.For the first time, this new audit reveals the CESP conclusions on the integration of the measurement of out-of-home TV based on the AIP panel.
CESP updated its adverification grid
CESP and its Technical Committee updated their adverification grids and presented a focus on Brand Safety measurement as it has been a hot topic within the industry in the last year.