CESP has made available the annual audits of Médiamat and Home Devices to its members.The quality monitoring of fieldworks and the results analysis testify of the good conditions of realization of the studies in spite of the Covid-19 pandemic.For the first time, this new audit reveals the CESP conclusions on the integration of the measurement of out-of-home TV based on the AIP panel.
Category Archives: Press release
CESP updated its adverification grid
CESP and its Technical Committee updated their adverification grids and presented a focus on Brand Safety measurement as it has been a hot topic within the industry in the last year.