The Vertigo Institute carries out the measurement of the cinema audiences at the request of advertising sales houses and CNC (Centre National du cinéma et de l’image animée). This project is divided into two parts, the annual etablishment survey and weekly studies.
These two components were audited for the first time in 2021. In 2022, CESP focused on the establishment survey.
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CESP has audited the Qwarry cookieless semantic marketing solution. With this audit process, the startup wanted to validate the relevance and quality of its technology. At the dawn of a cookieless world, Qwarry plays the card of transparency in the advertising targeting market.
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The CinExpert measurement service, conducted by the Vertigo Institute at the request of CNC and advertising sales houses, is the currency study for measuring cinema audiences. It is based on a two-step approach : an annual establishment survey and a weekly study to qualify the profiles of spectators.