CESP has audited the Qwarry cookieless semantic marketing solution. With this audit process, the startup wanted to validate the relevance and quality of its technology. At the dawn of a cookieless world, Qwarry plays the card of transparency in the advertising targeting market.
The CinExpert measurement service, conducted by the Vertigo Institute at the request of CNC and advertising sales houses, is the currency study for measuring cinema audiences. It is based on a two-step approach : an annual establishment survey and a weekly study to qualify the profiles of spectators.