The 15th wave of Digital Ad Trust, which ran from October 2021 to April 2022, includes the certification of 109 sites. MyCanal, Argus and Géo join the certified sites committed to a more responsible advertising.
CESP and Union des marques are launching the 1st wave 2022 of the Campaign Effectiveness allowing to integrate Le Référentiel of Union des marques. Which solutions will join the 24 certified studies and tools ? You will know it at the end of July.
This is the mission we have chosen on this subject. Indeed, CESP is involved at two levels in this changing world. Firstly, in a monitoring role to present the various solutions to its members within our Data and Internet colleges: unique IDs, contextual, the use of a panel in addition to semantic analysis…
At the end of the seventh wave of Drive-to-Trust certification, 12 members of the Mobile Marketing Association are now Drive-to-Trust certified.