The CinExpert measurement service, conducted by the Vertigo Institute at the request of CNC and advertising sales houses, is the currency study for measuring cinema audiences. It is based on a two-step approach : an annual establishment survey and a weekly study to qualify the profiles of spectators.
Monthly Archives: January 2022
CESP has published the results of the 6th wave of Drive-to-Trust certified solutions
Following the sixth wave of certification, 13 members of the Mobile Marketing Association get the Drive-to-Trust label.