CESP has made the 2024/2025 audit of EAR>Insights available to its members; this is the currency study for the production of media planning data and the monitoring of radio listening behaviour. CESP considers the measurement system, which has relied on automatic listening data collection to be satisfactory. The collection of radio listening data across any platform, without relying on memory, has been welcomed by the CESP’s Scientific Committee.

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CESP has made available the 2024 audit of EAR>INSIGHTS to its members currency survey for delivering media planning data and observing radio listening. CESP considers the system to be satisfactory; however, it emphasizes the importance of being able to exclude podcasts and replay from media planning tools, which are purchased in a different way to live listening.

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CESP has made its annual audit report available to its members on the EAR>National study, which measures the audience of radio stations at a national level. It highlights that the transition to a passive audience collection method has simplified the execution and processing of the study without compromising its methodology. However, it points out that, strictly speaking, the results from the September-October 2023 wave are no longer strictly comparable with those of previous waves.

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