CESP is a partner of the 4th edition of the Digital Marketing Forum, organized by Alliance Digitale.

This event, taking place on Thursday, December 4th, 2025, at 28 avenue George V, Paris 8th, will bring together over 800 digital marketing decision-makers and experts for a day focused on innovation, artificial intelligence, and responsibility.

An Edition Under the Theme “The Machine & the Human”

Artificial intelligence is transforming advertising and digital marketing: it optimizes data, personalizes experiences, and automates processes across all channels — from media buying to video.

Yet the human element remains central, ensuring creativity, ethics, and responsibility.

This new edition of the Forum will explore the macroeconomic and strategic impacts of AI on digital marketing, before showcasing its practical applications through keynotes, panel discussions, workshops, and masterclasses led by market experts.

Key Themes on the Agenda:

• Artificial intelligence and the transformation of customer journeys
• Agentic AI and its impact on brand-consumer relationships
• Optimization of advertising campaigns in the AI era
• Opportunities in Media Commerce for brands and retailers
• Regulation and ethical responsibility in an AI-driven world
• TV/CTV convergence and digital video

High-Level Speakers

Among the first announced speakers:

Cécile Juillet (Cdiscount), Jérôme Sutter (Puressentiel), Gauthier le Masne (Air France), Jérôme Amouyal (AXA Groupe), Cody Olson (Yves Rocher), Mickael Delinotte (KFC France), Romain Roulleau (Kingfisher), Damien Lallié (Groupe SEB), Adrien Seugé (L’Oréal), Sarah Lacoche (DGCCRF), Thomas Courbe (DGE), Thibaud Vergé (Competition Authority), Michel Combot and Marie-Laure Denis (CNIL).

The opening keynote will be delivered by Frédéric Duval, CEO of Amazon.fr, who will share his strategic vision on major transformations in the age of AI.

CESP Alongside Alliance Digitale to Promote Responsible Digital Marketing

As an interprofessional partner, CESP joins Alliance Digitale to foster exchanges among market players, promote best practices, and encourage responsible innovation within the French digital ecosystem.

As a Forum partner, CESP has access to several free passes to attend the event. If you are interested, contact us now to reserve your spot!

📅 Digital Marketing Forum 2025
🗓 Thursday, December 4, 2025
📍 28 avenue George V, Paris 8^th

🔗 Full program and registration: https://www.alliancedigitaleforum.fr/edition-2025/conferences-2025

The European Media Freedom Act (EMFA) came into force on 8th august, 2025. On 15th October 2025, CESP organised a webinar brining together three key stakeholders, who discussed the impact of EMFA for audience measurement:

• Sébastien LÉCOU, Deputy Director, Research Department, ARCOM
• Conor MURRAY, Director of Regulatory and Public Affairs, EGTA
• Yannick CARRIOU, Managing Director, Médiamétrie and President of the AMC (Audience Measurement Coalition)

Watch the full webinar on YouTube

Today, throughout the world, cross-platform measurement of content is more advanced than cross-media measurement of advertising for technical as well as political reasons. Three key methodological questions need to be addressed: how to match audiences and ads, how to identify ads and which metrics should be used to compare linear and digital ?

Valérie Morrisson will present a paper on cross-media on 5^th November and moderate a roundtable on the future of audience measurement in 2030 at this must-attend event.

This is an event not to be missed for media and advertising professionals.

Register now on the ASI website

On 25th and 26th September, don’t miss the 13th edition of Printemps des Études, the major annual event for market research and insights professionals.

CESP will be present as an institutional partner and co-organiser, alongside Adetem, AFM, ESOMAR, IREP, Syntec Conseil and Union des marques, to host the conference: ‘How to catch Gen Z’s attention?’, which will be moderated by Valérie Morrisson, Managing Director of CESP, on 26th September from 11:00 to 12:30.

This conference will be held at the Palais des Congrès, Porte Maillot in Paris. These two days will be punctuated by exhibitions, conferences, testimonials, feedback, and more.

An event not to be missed for all market research and insights professionals!

Discover the programme

CESP supports Printemps des Etudes, the annual event for professionals in the survey, marketing and opinion research sector.
This event will take place at the Palais des Congrès in Paris on Thursday 25th and Friday 26th September 2025.

Register for the event

Presentation of the 1st white paper on advertising attention: definition, indicators, guidelines

IREP (Institut de Recherches et d’Etudes Publicitaires) and CESP (Centre d’Etude des Supports de Publicité) invite you to the presentation of the white paper dedicated to advertising attention, the fruit of a collective and collaborative effort initiated and led by the two entities over the past year, which brought together representatives from all media, advertisers and media agencies.

This white paper proposes a common definition of advertising attention, measurement indicators and  best practices. It is also based on a French and international overview of advertising attention measurement and its historical foundations.

IREP and CESP teams will present the main points of this white paper.

Sign up for the event

On september 26th and 27th, CESP will be present at the 12th Printemps des études, the major annual event for market research and insights professionals. As an institutional partner, the CESP is co-organising, alongside Adetem, AFM, ESOMAR, IREP, Syntec Conseil and Union des marques, the conference entitled ‘Neuroscience in the service of consumer understanding: advances and limits’, which will be held at the Palais des Congrès in Paris, Porte Maillot. These 2 days will be punctuated by exhibitions, testimonials and feedback.

Find out about the programme

CESP supports Printemps des Etudes, the annual event for professionals in the survey, marketing and opinion research sector.
This event will take place at the Palais des Congrès in Paris on Thursday 26th and Friday 27th September 2024.

Sign up for the event

On 30th January, Valerie Morrisson took part in the Adloox Attention Event to talk about advertising attention.

Watch her speech on video

CESP will be present at the digital marketing forum!

The Forum will discuss the digital marketing industry challenges, including climate change, diversity, training, the use of data, generative AI, regulation, connected TV, post-cookie measurement and egaming. Olivier Daufresne, Associate Director at CESP, will be leading a Master class on the theme of “Audience Measurement for TV-Video Platforms”.

Discover the programme