Category Archives: Audit

CESP has just released its audit report of Nielsen’s Digital Ad Ratings (DAR) solution

CESP has sent Nielsen and Médiamétrie its audit report on the Digital Ad Ratings (DAR) solution. This audit was carried out at the request of CESP’s internet, television and press committees. It covers the period from March 2024 to March 2025, solely within the scope of the Open Web.

CESP considers that DAR offers the indistry an industrialised solution based on relevant methodological principles such as the use of an ID Graph and the integration of local third-party data. However, further developments are needed to take full advantage of the integration of local data providers and to enhance the robustness and accuracy of the results.

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CESP has just released the audit report of the EAR>INSIGHTS study

CESP has made available the 2024 audit of EAR>INSIGHTS to its members currency survey for delivering media planning data and observing radio listening. CESP considers the system to be satisfactory; however, it emphasizes the importance of being able to exclude podcasts and replay from media planning tools, which are purchased in a different way to live listening.

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Publication of the annual audit report of CinExpert, the cinema audience study

CESP has made available to its members the audit of the weekly cinema audience study carried out by Vertigo. CESP notes the improvements made to the study following the recommendations of its Scientific Committee. However, it recommends that the necessary methodological changes be made to improve the reliability of the results.

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CESP has just released the audit report of Global Internet audience measurement

CESP notes that the methodology of the system has stabilised, although it still faces measurement difficulties linked to ongoing and growing technological developments in the universe to be studied. The main change is the new establishment survey used to calculate the theoretical figures of Internet users on the various screens, with the launch of the same establishment survey for both television and Internet audience measures.

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CESP has just released the audit report of the EAR>National radio audience measurement

CESP has made its annual audit report available to its members on the EAR>National study, which measures the audience of radio stations at a national level. It highlights that the transition to a passive audience collection method has simplified the execution and processing of the study without compromising its methodology. However, it points out that, strictly speaking, the results from the September-October 2023 wave are no longer strictly comparable with those of previous waves.

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