On the 5th and 6th of April Empresarial organises the 3rd edition of the SPRING BOX EVENT: an online event dedicated to Research, Data and Insights in the fields of communication, marketing and opinion polls. As an institutional partner, CESP renews its support to Printemps des Etudes.
In the case of the Internet Global panel, CESP noted the increase in the number of bi- or tri-measured panelists (on average 6,456) for the construction of the models used to merge the Internet panels. In addition, it attested to the quality of the management of the three panels by the Panel Relationship Management team, which ensured the continuity of measurement quality despite the health crisis while accelerating the downward trend in churn rates per panel observed since 2017.
CESP has made available the 2020-2021 audit reports of the two currency radio audience measurements to its members : “126 000” (now EAR) and “Panel Radio”. The monitoring of the quality of the fieldworks and the analysis results attest to the good conditions under which the studies were carried out in spite of the Covid-19 pandemic.