Now held every six months, this wave ran from April to October 2021, and 116 sites have been certified. The Digital Ad Trust certificate, for Display and /or Video, demonstrates the commitment of the advertising industry and the publishers for a responsible digital advertising, reasoned and respectful of its audience.
Monthly Archives: October 2021
CESP partner of the 9th edition of the Printemps des études
CESP and Mobile Marketing Association launch Right Performance, a certification of the measurement of the impact of in-store mobile advertising
In July 2020, CESP in partnership with MMA (Mobile Marketing Association), launched the Drive-to-Trust Certification to accredit technology players which offer location-based segments and mobile-to-store activations.
Election of two new CESP board members and a new Chairman of CESP Scientific Committee
During CESP General Assembly on 23 September, two new board members have been elected and a new President of the Scientific Committee has been introduced.