CESP has made the 2024/2025 audit of EAR>Insights available to its members; this is the currency study for the production of media planning data and the monitoring of radio listening behaviour. CESP considers the measurement system, which has relied on automatic listening data collection to be satisfactory. The collection of radio listening data across any platform, without relying on memory, has been welcomed by the CESP’s Scientific Committee.
Discover the latest CESP conlusions on the EAR>Insights 2024/2025 measurement system