Category Archives: Internet EN

CESP has just released the audit report of the global Internet Global Audience Measurement

CESP welcomes Médiamétrie’s efforts to keep up with technological developments and to ensure the most comprehensive coverage possible of the measurement universe, that is, the population of Internet users.. The fast-changing Internet usage, continuous innovations in devices and operating systems, and and the growing complexity of associated modeling (TikTok, app usage on Apple, etc.) make audience measurement increasingly challenging.

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CESP has just released the audit report of Global Internet audience measurement

CESP notes that the methodology of the system has stabilised, although it still faces measurement difficulties linked to ongoing and growing technological developments in the universe to be studied. The main change is the new establishment survey used to calculate the theoretical figures of Internet users on the various screens, with the launch of the same establishment survey for both television and Internet audience measures.

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