CESP reminded that the Global Internet measurement is based on three Internet panels (desktop, tablet and smartphone), and on fusions built from individuals measured on two or three devices.
On September 29th and 30th, CESP will be present at the 10th edition of the Printemps des études, the major annual meeting of market research and insights players. As an institutional partner, CESP will participate alongside the Union des marques in the conference: “Action & prospective: the new challenges of insights” which will be held in a new place: the Palais des Congrès in Paris, Porte Maillot. These 2 days will be punctuated by exhibitions, testimonies and feedbacks.
It is now part of the Union des marques Toolkit and joins the 24 studies and tools already referenced.