After dedicating a Digital Forum to “Measurement in the post-world” in 2021, the IREP Digital Forum is back this year in order to ask about the digital performance measurements in a world where third-party cookies will be gone. In one year, digital players have developed more sophisticated solutions and new initiatives have emerged.
Monthly Archives: June 2022
CESP launches a training programme : CESP Academy
Under the impulse of its members and board directors, CESP offers to share its expertise of audience measurement services and solutions which are at the heart of the advertising trading with the industry. The 2022 training programme comprises 4 modules : audience measurement services in France, innovations in audience measurement across the world, adverification and marketing mix modelling.