CESP and SNPTV worked together to design a benchmark grid of the Drive to Web solutions. The main purpose of this process is to develop the methodological transparency for the users : TV sales departments, advertisers and media agencies.
Monthly Archives: April 2021
Qwarry, the first semantic marketing platform will be audited soon by CESP
Based on the expectation of the end of third party cookies, Qwarry asks CESP to audit of its solution of a real-time cookieless semantic platform. Within CESP Data forum, the methodological and technical knowledge of semantic platforms is one of the main priorities for the coming months.
CESP supports the Spring Box Event organized by Empresarial
On April 13 and 14 Empresarial is organizing the 2nd edition of the Spring Box Event online. An event dedicated to Research, Data and Insights in the field of communication, marketing and opinion polls.As an institutional partner, the CESP renews its support to the Printemps des Études.