The European Media Freedom Act (EMFA) came into force on 8th august, 2025. On 15th October 2025, CESP organised a webinar brining together three key stakeholders, who discussed the impact of EMFA for audience measurement:
- Sébastien LÉCOU, Deputy Director, Research Department, ARCOM
- Conor MURRAY, Director of Regulatory and Public Affairs, EGTA
- Yannick CARRIOU, Managing Director, Médiamétrie and President of the AMC (Audience Measurement Coalition)