Understanding and measuring attention to advertising
This training course will give you a thorough understanding of the different methodologies used to measure attention to advertising.
- đź’ˇOn the agenda:
The challenges of attention to advertising, definitions and initiatives in the UK and internationally - Key academic findings (William James, Donald Broadbent, Herbert Simon, Karen Nelson-Field, etc.)
- Tools for measuring advertising attention: eye tracking, surveys, site and ad-centric signals
- The link between advertising attention and effectiveness, with case studies
🎯 Why participate?
- Gain an in-depth understanding of attention
- Learn how to choose the right measurement tool for your objective and implement it effectively
- Interpret and leverage attention metrics
Register now to reserve your spot!
Next session:
đź“… 20 February 2026