CESP is a partner of the 4th edition of the Digital Marketing Forum, organized by Alliance Digitale.
This event, taking place on Thursday, December 4th, 2025, at 28 avenue George V, Paris 8th, will bring together over 800 digital marketing decision-makers and experts for a day focused on innovation, artificial intelligence, and responsibility.
An Edition Under the Theme “The Machine & the Human”
Artificial intelligence is transforming advertising and digital marketing: it optimizes data, personalizes experiences, and automates processes across all channels — from media buying to video.
Yet the human element remains central, ensuring creativity, ethics, and responsibility.
This new edition of the Forum will explore the macroeconomic and strategic impacts of AI on digital marketing, before showcasing its practical applications through keynotes, panel discussions, workshops, and masterclasses led by market experts.
Key Themes on the Agenda:
- Artificial intelligence and the transformation of customer journeys
- Agentic AI and its impact on brand-consumer relationships
- Optimization of advertising campaigns in the AI era
- Opportunities in Media Commerce for brands and retailers
- Regulation and ethical responsibility in an AI-driven world
- TV/CTV convergence and digital video
High-Level Speakers
Among the first announced speakers:
Cécile Juillet (Cdiscount), Jérôme Sutter (Puressentiel), Gauthier le Masne (Air France), Jérôme Amouyal (AXA Groupe), Cody Olson (Yves Rocher), Mickael Delinotte (KFC France), Romain Roulleau (Kingfisher), Damien Lallié (Groupe SEB), Adrien Seugé (L’Oréal), Sarah Lacoche (DGCCRF), Thomas Courbe (DGE), Thibaud Vergé (Competition Authority), Michel Combot and Marie-Laure Denis (CNIL).
The opening keynote will be delivered by Frédéric Duval, CEO of Amazon.fr, who will share his strategic vision on major transformations in the age of AI.
CESP Alongside Alliance Digitale to Promote Responsible Digital Marketing
As an interprofessional partner, CESP joins Alliance Digitale to foster exchanges among market players, promote best practices, and encourage responsible innovation within the French digital ecosystem.
As a Forum partner, CESP has access to several free passes to attend the event. If you are interested, contact us now to reserve your spot!
📅 Digital Marketing Forum 2025
🗓 Thursday, December 4, 2025
📍 28 avenue George V, Paris 8th
🔗 Full program and registration: https://www.alliancedigitaleforum.fr/edition-2025/conferences-2025