Keynote speech by Pierre Conte – 70 years of the CESP: vision and prospects for media measurement

To mark the CESP’s 70th anniversary and at the end of his term as President, Pierre Conte delivered a keynote address focusing on the major transformations reshaping the media, advertising and audience measurement ecosystem. In it, he shares his vision of the challenges that will shape the sector’s future: cross-media measurement, transparency, independent oversight, artificial intelligence and Europe’s ambition for media measurement.

🎥 Watch Pierre Conte’s keynote speech on YouTube
📄 Read the full transcript