In March, learn about Marketing Mix Modeling with CESP Academy

Marketing Mix Modeling

In a context where the use of MMM is becoming widespread among advertisers, this training will help you understand the methodological principles behind a Marketing Mix Modeling solution, so you can effectively contribute to the implementation of a project and analyse the findings to make informed decisions.

     💡 Program:

  • MMM fundamentals: Marketing Mix, 4Ps, media strategies
  • Business issues: sales, synergies, short- and long-term effects
  • Types of models & MMM process
  • Data: collection, processing, and transformations
  • Prerequisites before modeling: collinearity, source consistency
  • Application & interpretation of results: confidence intervals, ROI, synergies
  • Limitations of MMM

    🎯 Why participate ? 

  • AcquĂ©rir une comprĂ©hension approfondie de l’attention
  • Savoir choisir l’outil de mesure appropriĂ© Ă  votre objectif et le mettre en Ĺ“uvre efficacement
  • InterprĂ©ter et exploiter les indicateurs de l’attention

Next session:
đź“… March 20, 2026

Register now to reserve your spot!

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