In 2021, CESP carried out, for the first time, the audit of the reference study of the Cinema media, CinExpert. This study, carried out, by Vertigi Institute, is used by the advertising sales houses which sell advertising in cinemas. The audience measurement sustem is composed of an annual etablishment survey and weekly studies in order to define the spectators od the programmed films. This measurement service will be regularly audited by CESP.
FIND OUT MORE ABOUT THE AUDIT REPORT CINEXPERT
A date will be communicated as soon as possible for the next College meeting
Monday, December 13th 2021
This college was dedicated to the following subject :
- First audit report of the Cinema audience measurement: CinExpert
- Presentation of the conclusions and recommendations of the audit
- Sharing of Vertigo’s action plan