Accréditations des Walled Gardens
Le CESP souligne que cette grille se base sur les informations disponibles sur le site du MRC au 20 juillet 2022.
Pour naviguer dans un tableau :
– sur ordinateur : cliquez sur une de ses cellules et naviguez horizontalement avec les touches de direction du clavier ou utilisez la barre de scroll horizontal qui se situe en bas du tableau.
– sur mobile : nous vous recommandons de passer en format paysage pour un meilleur affichage.
 Updated February 2024 | |||||||
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| Sophisticated Invalid Traffic Detection and Filtration Note: SIVT accreditation only applies to accredited metrics within each product/service noted. | Amazon Ads Sponsored Products: Total Display Clicks only | Rendered Display Impressions in Desktop, Mobile Web and Mobile in-app for Facebook Feed (including Facebook Lite) and Facebook desktop Right Column and Video Viewability in Mobile in-app for Facebook Feed, Facebook In-Stream Videos and Facebook Video Feed. | Google Ads: Rendered Video Impressions (Desktop, Mobile Web, Mobile in-app, CTV); Search and Display Clicks (Desktop, Mobile Web, Mobile in-app); Video Viewability (Desktop, Mobile Web, Mobile in-app) and Video TrueViews (Desktop, Mobile Web, Mobile in-app, CTV) Google Ads Data Hub: Rendered Video Impressions, Video Viewability and Video TrueViews in Desktop, Mobile Web, Mobile in-app (Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports) Google CM360: Rendered Display, Video and Rich Media Impressions; Display, Rich Media and Video Clicks; Display and Video Viewability in Desktop, Mobile Web Google DV360: Rendered Display Impressions, Rendered Rich Media Impressions; Display, Rich Media and Video Clicks; Display and Video Viewability in Desktop, Mobile Web and Mobile in-app; Rendered Video Impressions and TrueViews in Desktop, Mobile Web, Mobile in-app and CTV Google YouTube Reserve: Rendered Video Impressions in Desktop, Mobile Web, Mobile in-app and CTV; Video Viewability in Desktop, Mobile Web and Mobile in-app | Rendered Display Impressions in Mobile in-app for Instagram mobile application Feed and Instagram mobile application; Stories placements and Video Viewability in Mobile in-app for Instagram Feed and Instagram Stories mobile application | |||
| Display Rendered Ad Impressions | Amazon DSP Amazon Publisher Services (APS) and O&O IMDb : Desktop, Mobile Web and Mobile in-app Amazon DSP O&O Retail: Desktop, Mobile Web and Mobile in-app | Desktop, Mobile Web and Mobile in-app for Facebook Feed (including Facebook Lite) and Facebook desktop Right Column | Google Ad Manager: Desktop, Mobile Web and Mobile in-app Google CM360: Desktop, Mobile Web and Mobile in-app Google DV360: Desktop, Mobile Web and Mobile in-app | Mobile in-app for Instagram mobile application Feed and Instagram mobile application Stories placements | Accreditation applies to Sponsored Content and Text and Dynamic Ad formats - Desktop, Mobile Web and Mobile in-app | Desktop, Mobile Web and Mobile in-app | Mobile in-app |
| Video Rendered Ad Impressions | Not audited or accredited | Google Ad Manager: Desktop, Mobile Web, Mobile in-app, and CTV Google Ads: Desktop, Mobile Web, Mobile in-app, and CTV Google Ads Data Hub: Desktop, Mobile Web and Mobile in-app (Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports) Google CM360: Desktop, Mobile Web, Mobile in-app and CTV Google DV360: Desktop, Mobile Web, Mobile in-app and CTV Google YouTube Reserve: Desktop, Mobile Web, Mobile in-app, and CTV | Not accredited | Mobile in-app | |||
| Rich media Rendered Ad Impressions | Google Ad Manager: Desktop, Mobile Web and Mobile in-app Google CM360: Desktop, Mobile Web and Mobile in-app Google DV360: Desktop, Mobile Web and Mobile in-app | ||||||
| Clicks | Amazon Ads Sponsored Products: Display Total only (inclusive of search clicks) Amazon DSP Amazon Publisher Services (APS) and O&O IMDb : Display in Desktop, Mobile Web and Mobile in-app Amazon DSP O&O Retail: Display in Desktop, Mobile Web and Mobile in-app | Google Ads: Display and Desktop, Mobile Web and Mobile in-app (inclusive of search clicks) Google CM360: Display, Rich Media and Video // Desktop, Mobile Web and Mobile in-app Google DV360: Display, Rich Media and Video // Desktop, Mobile Web and Mobile in-app | Display - Accreditation applies to Sponsored Content and Text and Dynamic Ad formats - Desktop, Mobile Web and Mobile in-app | Display - Desktop, Mobile Web and Mobile in-app | Mobile in-app Note, previously named "Swipe Ups" |
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| Viewability / Data Pipeline Note: pipeline audits do not result in accreditation and rely on downstream 3P audit and accreditation. | Not audited | Facebook desktop, mobile web and mobile application Feed, (including Facebook Lite for video creatives), Facebook mobile application In-stream Videos, Facebook mobile application Video Feed measurement and reporting of display and video viewable impression data, gross and net of general and sophisticated invalid traffic, to third-party viewability partners | Facebook desktop, mobile web and mobile application Feed, (including Facebook Lite for video creatives), Facebook mobile application In-stream Videos, Facebook mobile application Video Feed measurement and reporting of display and video viewable impression data, gross and net of general and sophisticated invalid traffic, to third-party viewability partners | Facebook desktop, mobile web and mobile application Feed, (including Facebook Lite for video creatives), Facebook mobile application In-stream Videos, Facebook mobile application Video Feed measurement and reporting of display and video viewable impression data, gross and net of general and sophisticated invalid traffic, to third-party viewability partners | Pinterest Ads Manager Service’s display and video advertising measurement events supplied to third-party vendors, specifically Moat by Oracle Data Cloud (Moat) for use in providing advertising related metrics to their respective users of impressions and viewability related metrics (excludes all other data events), at gross and net filtration levels for the mobile application environment | ||
| Integrated 3rd Party Viewability Vendors | DoubleVerify : - Display Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Display Viewable Ad Impressions and Viewability (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Viewable Ad Impressions and Viewability (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app IAS : - Display Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Display Viewable Ad Impressions and Viewability (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Viewable Ad Impressions and Viewability (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app MOAT - Oracle : - Display Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app | DoubleVerify : - Video Rendered Ad Impressions (Data specifically from Google Ads, DV360 and YouTube Reserve services) - Desktop, Mobile Web, Mobile in-app - Video Viewable A impressions and Viewability (Data specifically from Google Ads, DV360 and YouTube Reserve services) - Desktop, Mobile Web, Mobile in-app Note IAS is accredited for the same Instagram 3P scope as DV and Moat | DoubleVerify : - Display Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Display Viewable Ad Impressions and Viewability (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Viewable Ad Impressions and Viewability (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app IAS : - Display Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Display Viewable Ad Impressions and Viewability (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Viewable Ad Impressions and Viewability (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app MOAT - Oracle : - Display Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Display Viewable Ad Impressions and Viewability (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Viewable Ad Impressions and Viewability (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app | ||||
| Viewable Display Ad impressions | Google Ad Manager: Desktop, Mobile Web and Mobile in-app Google Ads: Not accredited for Display Viewability Google CM360: Desktop, Mobile Web and Mobile in-app Google DV360: Desktop, Mobile Web and Mobile in-app | Mobile in-app | |||||
| Viewable Video Ad impressions | Video Viewability in Mobile in-app for Facebook Feed, Facebook In-Stream Videos and Facebook Video Feed. | Google Ad Manager: Desktop, Mobile Web and Mobile in-app Google Ads: Desktop, Mobile Web and Mobile in-app Google Ads Data Hub: Desktop, Mobile Web and Mobile in-app (Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports) Google CM360: Desktop, Mobile Web and Mobile in-app Google DV360: Desktop, Mobile Web and Mobile in-app Google YouTube Reserve: Desktop, Mobile Web and Mobile in-app | Stories placements and Video Viewability in Mobile in-app for Instagram Feed and Instagram Stories mobile application | Mobile in-app | |||
| TrueView Note: specific to Google Video metric, does not include viewability | Google Ads: Desktop, Mobile Web, Mobile in-app, CTV Google Ads Data Hub: Desktop, Mobile Web and Mobile in-app (Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports) Google DV360: Desktop, Mobile Web, Mobile in-app and CTV | ||||||
| Brand Safety | Meta In-Stream Video Brand Safety Processes (Content-level) // Desktop, Mobile Web and Mobile in-app - Includes Partner Monetization and Content Monetization policies | Google YouTube: Brand Safety Processes (content level) // Desktop, Mobile Web and Mobile in-app | Meta In-Stream Video Brand Safety Processes (Content-level) // Desktop, Mobile Web and Mobile in-app - Includes Partner Monetization and Content Monetization policies | ||||
| Reach Metrics | Mobile in-app; total platform Reach | ||||||
| Video Duration | Mobile in-app |