Lab CESP

CESP Lab

CESP Lab is a forum focused on scientific topics. You can navigate around publications, online tools and check the Scientific Committees schedule.

Articles

Scientific Committee and CESP Data Science team publish articles to shed light on technical aspects of audience measurement and data analysis.

Online tools

CESP website offers its visitors online tools. The interactive UI leads you towards technical concepts about audience measurment and advertising efficiency.

Benchmarks

Benchmarks built by CESP enlight the pros and cons of a group of market solutions according to a rigorous and scientific process.

Scientific Committee

The Scientific Committee is the symbol and ultimate guarantor of the quality of CESP audits and publications in France and abroad. A space for discussiong and evaluating the quality of audience measurements.

Committee members

Plenary Scientific Committee
Mobimétrie (fieldwork and virtual population)
Plenary Scientific Committee
One Next presentation
Plenary Scientific Committee
Global Internet presentation - OneNext presentation
Plenary Scientific Committee
Home Devices presentation
Plenary Scientific Committee
Mediamat presentation
Plenary Scientific Committee
Concertation Home Devices - Focus on seniority Mediamat
March 15th, 2022
April 26th, 2022
May 17th, 2022
May 31st, 2022
June 14th, 2022
June 21th, 2022

Data Science Director

Olivier HAYS

ohays@cesp.org
Phone : + 33 1 40 89 63 63