CESP created a Technical Committee with major adverification companies :
- Double Verify
- Oracle Data Cloud’s Moat Measuement
Its aim is to provide greater transparency about adverification methods. Each year, a grid created with companies will be released. With the grid, the market will have a pedagogical tool to give some context and existing adverification standards.
You can download grids released in April 16th 2021. This covers invalid traffic, brand safety and viewability, for display and video, in web and in-app environment.