The Scientific Committee
The Scientific Committee is the symbol and ultimate guarantor of the quality of CESP audits and publications in France and abroad. A space for discussing and evaluating the quality of audience measurements, it is involved in all currency audits and ad-hoc missions.
The postholders
Emmanuel VIENNET - Scientific Committee's President
Emmanuel Viennet is a Doctor of Paris 11 University and lectures at Paris 13 on information technology. His field of research is data mining and statistical learning methods.
Having initially worked on shape recognition (image analysis) and then structured data mining, a few years ago he turned his attentions to analysing social media in collaboration with academic and industrial partners.
He has worked on recommendations on social media and on running communities on participatory websites, acquiring extensive knowledge of the issues associated with the burgeoning of internet media.
Anne-Marie DUSSAIX - Scientific Committee's Vice-President
Lecturer at Marne La Vallée University / Vice Chair of the Scientific Committee. A Doctor of Statistics, Anne-Marie Dussaix has been lecturing at Marne-la-Vallée University since 2011. She is also the editor-in-chief of the Revue Française du Marketing. She was an Honorary Professor in the IT and business intelligence department at ESSEC until 2010. Her research is mainly focused on survey methodologies. Her published collaborations include:
- Pratique et analyse des enquêtes par sondage, Presses Universitaires de France, 1980, with Marc Deroo;
- Méthodes statistiques appliquées à la gestion, Ed. d’Organisation, 1980, with Jean- Pierre Indjehagopian;
- Les sondages, Que Sais-Je ?, Presses Universitaires de France, with Jean-Marie Grosbras.
- La mesure d’audience des médias, with Brignier J.M., Chavenon H., Dupont F, Haering H., Dunod, 2002.
Anne-Marie Dussaix is a member of the International Statistical Institute.
Pascal ARDILLY
Pascal Ardilly is a Statistical Engineer, General Inspector of INSEE, assigned to the Statistical Methods Department of INSEE. He has spent most of his career in the public statistical system, particularly in the field of household surveys. He is particularly interested in the methodological aspects of sample surveys – sampling techniques, weighting procedures, nonresponse corrections, precision calculations, quality, etc. He is in charge of various training courses in survey techniques, both initial and continuous, at GENES (Groupe des Ecoles Nationales d’Economie et Statistique). He has written or co-authored several books, including Les techniques de sondage, Technip, 2006. He is a member of the International Statistical Institute.
Avner BAR-HEN
Avner BAR-HEN is professor of statistics at the CNAM, holder of the academic chair of statistics and big data. He is also director of the “statistical methods of data-mining and learning”.
(MSDMA) team at the CNAM. His research activities combine theoretical and practical contributions and are mainly devoted to the analysis of spatial data. He has published more than 100 scientific articles.
He is a member of the Scientific Council of the biotechnology High Council and a former member of the Superior Council of Public Health. He was president of the French Statistical Society.
Zysla BELLIAT
Adjunct lecturer at Panthéon Assas University. After obtaining a DEA (Master of Advanced Studies) in statistics at Paris-Orsay University, Zysla Belliat worked in the surveys and research department at ESOP and at Ipsos, in the media and strategic planning department at the advertising agency FCA!BMZ, and then in the research and econometrics departments of the media agencies Initiative, Omnicom Media Group and Aegis. In 2014, she founded MMZ Conseil, an independent media, marketing and optimisation consultancy which she herself runs. She is also an adjunct lecturer in the management sciences department at Paris 2 Panthéon-Assas University and honorary president of IREP, having previously served as its president from 2010 to 2016.
Jean CHICHE
Doctor of Mathematical Statistics (Pierre et Marie Curie University, 1983).
A CNRS research engineer at CEVIPOF, he teaches the Sciences Po Master’s course in quantitative analysis of data and also coordinates the methodology curriculum. His research encompasses three fields: elections and voter behaviour, survey and opinion poll methodologies, and statistics (specifically, the geometric analysis of data).
He manages CEVIPOF’s electoral database and runs the MAGDA (Méthodologie de l’Analyse Géométrique des Données Appliquées) seminar.
Anne-Marie KALINKA
Managing Director of AMNET Trading Desk at Dentsu Aegis Network.
Anne-Marie holds a MBA in Marketing and Advertising from ESG and began her career as a SEA project manager in the independent agency ESV Digital.
In 2012, she joined the Dentsu Aegis Network group as Head of Client Services where she participated in the launch of AMNET. One year later, she was appointed Head of Operations and was responsible for a team of traders while becoming AMNET contact point for DSPs and technology partners. In 2017 she was promoted to Associate Director and in 2019 became the Managing Director of the trading desk.
Sébastien Lhote
Holder of a Masters Degree in Applied Mathematics and Social Sciences at Paris IX Dauphine and a DESS MSG (Scientific Methods of Management) in Paris X Nanterre.
Graduated from ESSEC Business School in 2016 (Specialized Management Program: Operational Management and Digital Business Transformation).
Sébastien discovers the world of Media agencies after graduating by joining Carat’s Media / Marketing Studies department. For 9 years, he specialized in advertising effectiveness studies, memorization theory and Panel studies.
He joined the GroupM teams in 2011, as Director of Marketing Studies, where he operates on behalf of the group’s agencies and their customers. In 2017, he became co-director of Business Planning at Mindshare, where he currently works.
François MARIET
A university lecturer at Paris Dauphine, he teaches marketing and media management. An expert on American media, he is the author of La télévision américaine. Médias Marketing et Publicité(Editions Economica).
François Mariet has extensive experience in advertising gained through various media agencies. He is a partner in Startup Avenue and publishes a twice-weekly professional blog (in French and English) dedicated to the digital transition of media: http://mediamediorum.blogspot.com/
Philippe Nouchi
Gratuated from Ensae (newly Ensai) Philippe holds a degree in applied economics from Paris Dauphine.
He started his career as a research executive at ISL polling institute before joining TBWA Advertising Agency as a media-planner. He then worked for thirteen years at Carat AEA media agency (Dentsu Aegis Network group) as a TV purchasing director.
Philippe Nouchi is currently director of media expertise at Publicis Media.
His hobbies are table tennis which he practices in contest and the French chanson.
Anne THETIER
Thierry Vedel is a CNRS researcher at the Center for Political Research at Sciences Po (also known as CEVIPOF). His research focuses on three main topics : changes in political communication in industrialized countries, especially during election campaigns; the relationship between Internet and politics and the emergence of a digital democracy; media regulation in a dual context of hybridization and globalization.
He is also interested in the socio-political challenges of the Big Data phenomenon, and is preparing in this context an important project on the visualization of political data by citizens.
He has participated in many international projects, most recently including the Mapping Digital Media in the World project supported by the Open Society Foundation, and the Media Pluralism Monitor in Europe implemented by the European Institute in Florence.
Thierry Vedel provides Communication and Politics class, from the event of universal suffrage to social networks (College of Sciences Po) and intervenes regularly for Sciences Po Executive Education. He participated in the creation of the Electronic Democracy (DEL) network which brings together around two hundred researchers working on the relationships between democracy and the internet.
Thierry Vedel is an associate researcher at the Oxford Internet Institute where he lived in 2005, and is a member of the editorial boards of several journals including: Information Communication and Society; Information policy; Politics and the Internet; Information and Society Technologies.
Thierry Vedel
Thierry Vedel is a CNRS researcher at the Center for Political Research at Sciences Po (also known as CEVIPOF). His research focuses on three main topics : changes in political communication in industrialized countries, especially during election campaigns; the relationship between Internet and politics and the emergence of a digital democracy; media regulation in a dual context of hybridization and globalization.
He is also interested in the socio-political challenges of the Big Data phenomenon, and is preparing in this context an important project on the visualization of political data by citizens.
He has participated in many international projects, most recently including the Mapping Digital Media in the World project supported by the Open Society Foundation, and the Media Pluralism Monitor in Europe implemented by the European Institute in Florence.
Thierry Vedel provides Communication and Politics class, from the event of universal suffrage to social networks (College of Sciences Po) and intervenes regularly for Sciences Po Executive Education. He participated in the creation of the Electronic Democracy (DEL) network which brings together around two hundred researchers working on the relationships between democracy and the internet.
Thierry Vedel is an associate researcher at the Oxford Internet Institute where he lived in 2005, and is a member of the editorial boards of several journals including: Information Communication and Society; Information policy; Politics and the Internet; Information and Society Technologies.
The correspondents
Denis BIED-CHARRETON
Denis Bied-Charreton is an acknowledged expert in surveys and marketing in France. Over the course of the last 30 years, he has successfully launched a host of survey and research programmes in fields including TV audience measurement, media market surveys, free newspapers and the development of geomarketing in France.
Denis is an adjunct lecturer responsible for the Master’s in retail and customer relations at Paris-Dauphine University. Denis was managing director at CESP from early 2012 until January 2015 having previously been deputy MD of EXPERIAN France, international director at SOFRES and MD for ad hoc surveys at SECODIP.
Denis is the co-author of Quelle performance économique pour la communication? in association with the Association des Agences Conseils en Communication (AACC).
Jean-François CANGUILHEM
Jean-François Canguilhem is a graduate of ENSAM (Ecole Nationale Supérieure d’ingénieurs Arts & Métiers) and of SUPELEC (Ecole Supérieure d’Electronique & d’Electricité).
Having occupied an operational research post at Compagnie Saint Gobain for 5 years, in 1965 he founded JFC Informatique & Média, a company specialising in creating expert systems software in the fields of media planning and purchasing advertising space. He now has 40 years of experience under his belt in the media world and is a recognised expert in evaluation models for campaign plans, whether based on individual probabilities or on macro-probability algorithms.
More recently, he invented a process called ZIP for integrating surveys, designed to replace survey merging and preserve the integrity of the integrated surveys. He currently works as an independent media planning consultant (Canguilhem Consultant).
Christine CHAMBAULT-STRUBE
The holder of a degree in econometrics and a DESS (Master’s) in Economics from Paris Panthéon, Christine Chambault-Strube has devoted her career to market research and media planning.
She has worked as a market research specialist at SOFRES (1973-78) and in the media department of GREY FRANCE (1978-80), as head of the media arm at INTERMARCO (1980-84), as media director and then deputy managing director at CREDOME (1984-92), and as media and research director at M.C.B.B. (1993-94). From 1994 to 2013, she was director of media research at HAVAS MEDIA INTELLIGENCE, (the media research and strategic planning arm of HAVAS MEDIA). She has put expertise to good use in representing Havas on professional committees devoted to the methodology of audiences surveys and their evolution in every media domain, and in this capacity she has been a member of the CESP Scientific Committee since 1995.
Throughout her career she has dispensed training for specialist media bodies (Celsa, Media Institute) as well as for Credome and Havas. In 1994, she designed the new version of the Media Pocheannual media guide and edited it for 20 years.
Hugues CHAVENON
For five years from 1968 in parallel with studying law and sociology, Hugues Chavenon worked as a field researcher for several polling institutes (Cofremca, BVA, Sofres), before taking charge of the pool of researchers at Cofremca (Compagnie Française d’Etudes de Marché et de Conjoncture Appliquée).
For 7 years, he was then head of market research at Alfa-Laval, a Swedish industrial multinational operating in the agricultural equipment sector.
He joined CESP in 1983 as a research executive and contributed to developing and conducting all the media surveys launched by the centre (Out-Of-Home advertising, cinema, press, radio and television). He also launched and piloted the first discussions on measures for counting exposure to website pages.
In the early 1990s after CESP repositioned itself as the industry body for auditing audience measurement studies, he was appointed director of research and was involved in introducing the system for measuring television audiences in France. In this role he supervised the issuing of a call for tenders and the analysis of the bids and the technical tests of the TV audience measurement systems proposed by the four operators who bid for the contract. He then oversaw the audits of the panels set up by the three operators active from 1990 to 1992 (Médiamétrie, Nielsen and Motivac) and then of Médiamétrie’s ‘Médiamat’ panel up until 2009. Between 1998 and 2009, Hugues launched and developed CESP’s consultancy and auditing activities abroad, which encompassed some twenty countries in Europe and the Middle East. Under the auspices of EUR (European Broadcasting Union), in 1999 he contributed to the elaboration and drafting of the Toward Global Guidelines for Television Audience Measurement international guidelines (1999).
Since April 2009, he has been a consultant for CESP, focusing mainly on television audience measurements outside France.
Bernard COUTROT
Born in 1946, Bernard Coutrot is a graduate of ENSAE and holder of a DEA (Master’s) in applied mathematics for management. He began his career at COREF, a quantitative market research and consulting firm, as an econometrics and forecasts specialist (1979-82).
In 1983, he joined IDET-CEGOS where he set up and ran the industrial statistical survey department. In 1986, he returned to COREF as its administrative and financial director and director of research, subsequently serving as managing director, board member and president. From 1992 to 1994, he was director of strategy at Line Data International, a company specialising in the management and marketing strategy of bank networks.
These days he is the founding president and consultant of SIMARIS S.A., a market research and consulting firm specialising in statistical approaches to the development of local regions. He is also an adjunct lecturer in statistics at Bretagne Sud University. He has contributed to a number of surveys on behalf of INSEE and DATAR and is the author of publications on statistical, economic and financial analysis and on forward planning.
Michel GRANDJEAN
He began his career in 1968 in UNILEVER’s media research department. In 1970, he was involved in setting up the media planning department at HAVAS and in 1973 he became its head. In 1981, he was appointed director of a space purchasing and media planning,
and in 1988 he set up MEDIAPOLIS (a Havas-Y&R-Dentsu joint venture) which consolidated the media services of Havas/HDM and Y&R and the services of direct clients (advertisers). In September 1995, he became the CEO of MEDIAPOLIS WW. In 1999, Mediapolis became MPG. In January 2006, he represented HAVAS within various media organisations: CESP, Mediametrie, Audipresse, Affimetrie, CRTM, Udecam, Media-institute and Create Chorum (strategy consultancy).
He occupied various roles at CESP between 2008 and 2012, including that of managing director from 2009 to 2011. He was the co-author of Publicitor in 1983 and the co-founder of Media-Institute in 1988 and became the secretary-general of Udecam on its creation in 1996.
Hélène HAERING
A civil mining engineer, Hélène Haering initially developed media planning models at Havas Informatique. She ran Euromédia, the research arm of Groupe Havas, until 1991.
She then worked as director of research at Horizon média and as a technical advisor at TMP Research. From 1996 to 2015, she was director of research and then of projects at CESP, where she developed internet activities, introduced the first statistic modelling and media planning audits, and from 1998 contributed to audits abroad before turning her attentions to television and developments in the media associated with digital technology. She remains a consultant for CESP on a range of innovative projects.
Hélène has been a member of the CESP Scientific Committee since 1988. Until 2015, she was the secretary-general of i-jic , the international association of Joint Industry Committees for Media Research. She is the co-author of La mesure d’audience des médias, with Brignier J.M., Chavenon H., Dupont F, Dussaix A.M., Dunod (2002), and drafted CESP’s white paper Numérisation : état de l’art et perspectives (2013).
Julie HUMEAU
Graduated in 2008 from the Ecole supérieure de Commerce de Toulouse, Julie began her career in marketing studies within the media department at TNS SOFRES.
In 2009, she joined Médiamétrie in the Telecoms and Equipment department to participate in the design and marketing of reference studies on French equipment and new digital behaviours.
In 2016, she joined the dentsu agency as head of media studies to support the group on media culture and measure and develop internal solutions to optimize the media strategies offered to the group’s clients.
Olivier LÊ VAN TRUOC
Olivier Lê Van Truoc is an associate professor of political science at Sciences Po Grenoble.
He is co-director of the Progis specialized Master’s degree in “Opinion, Marketing and Media Research” and director of the Executive Master Data & Marketing. He teaches quantitative survey methods and leads seminars on media research and the new challenges of data.
Olivier has more than 30 years of experience in the field of research. Today, he runs the research and consulting company Oïbo, which he founded in 2015. Previously, he spent 20 years in research institutes, at ISL, then Ipsos MediaCT, where he was Director of Research and Studies and then Deputy Managing Director. He was also Prospective and Research Director at Com>Quotidiens, an advertising sales house for regional and local media.
Franck TERNAT
A consultant, he was until recently the director of business intelligence at Publicis Media. Born at the same time as Europe in 1957, he is a graduate of the Ecole Supérieure de Publicité in Paris. Franck acquired his expertise working for major French companies such as Soparind/Bongrain, Dessange and Mr Meuble as well as for foreign firms including Heineken, Swatch and SC Johnson, mainly in the very formative mass retail sector.
After contributing to the expansion of Crédome (Idémédia), he was involved in the merger of ZenithMédia (Saatchi) and Optimedia (Publicis) and in establishing closer ties with the Vivaki network via Starcom. His career has been a happy mix of ‘commercial’ and ‘research’ roles.
He is particularly interested in training within specialist organisations such as Média Institute and Comundi/Stratégie, with a focus on media effectiveness.