Measurements grid CTK

CESP created a Technical Committee with the main adverification measurement companies of the market :

  • Adloox
  • Double Verify
  • Human
  • IAS
  • Meetrics
  • Moat – Oracle

Publication of the grid at the end of April 2021

Drive-to-web Grid

The four main Drive-to-Web solutions of french market and SNPTV, representative of French television channels, are associated with CESP to created a benchmark.

Its objectives are as follows :

  • Develop the transparency of the solutions offered to advertisers and agencies
  • Analyze common points and specificities of the different solutions on the French market