Measurements grid CTK
CESP created a Technical Committee with the main adverification measurement companies of the market :
- Adloox
- Double Verify
- Human
- IAS
- Meetrics
- Moat – Oracle
Publication of the grid at the end of April 2021
Drive-to-web Grid
The four main Drive-to-Web solutions of french market and SNPTV, representative of French television channels, are associated with CESP to created a benchmark.
Its objectives are as follows :
- Develop the transparency of the solutions offered to advertisers and agencies
- Analyze common points and specificities of the different solutions on the French market