Olivier DAUFRESNE

Associate Director

Nicolas GUENNEC

International Research Manager

CESP international activity

CESP has supported more than 25 media industries across the world through regular media measurement system audits and consulting missions. CESP counts 17 media professionals in charge of audit management, statistical analysis, data science and fieldwork inspections, supported by CESP Scientific Committee experts. CESP brings actionable recommendations to ensure the alignment of the media audience measurement with international standards.

CESP supports media industries at each step of the media measurement system lifecycle.

AUDITS

TENDERS

TECHNICAL TESTS

INDUSTRY COLLABORATION

CESP supports more than 25 countries across the world

AUDITS

Go-live audit

AUDITS

Go-live audit

Ensure the alignment of an audience measurement system with the project specifications and the international standards, during its set up phase or extension (multi-screen measurement, TV out-of-home measurement…)

▶ Evaluation of the new TV and video multi-screen measurement system in Singapore including smartphone, tablet and computer

An independent audit of any service is important, but I think it is particularly crucial where new multi-screen measurements are being launched as in Singapore. This helps to improve the measurement and also offers a level of transparency that can assure the industry that proper processes are in place.”

Lee RISK GfK commercial director APAC

AUDITS

Full audit
A transparent and full evaluation of a measurement system according to the international guidelines

▶ Audit of TV, video and radio audience measurement systems in the Netherlands

In 2018, We have built a completely new household panel for the TV, online and video ratings and an individual panel for radio & online ratings. Both systems were audited on method by CESP, giving the market the confidence of the service. We have also worked with CESP for a technical review of the audiomatching technology for the radio ratings. CESP has a very thorough approach, while as a client the workload is manageable. CESP has a flexible mindset and is open for discussions. The scientific committee with which CESP works for recommendation has added value for market acceptance

Patricia SONIUS

Director of Research NMO

▶ Yearly audit of TV & video audience measurement system in Thailand

CESP, despite being a non-profit organization, has maintained its professionalism and did not compromise with the research company. The aim is always to get better research based on international standards for the industry. The result of the 2 audits clearly make this statement. Olivier Daufresne, our project leader, is always helpful and supportive. I am very happy working with him all along since 2015 on various projects.

Wannee RUTTAPHANON

Head of ADTEB Audit Committee

AUDITS

Certification
Certification of major components of media measurement systems

▶ Annual certification of TV audience measurement system in India

CESP has been our partner in audit reviews for several years now, and they continue to provide the utmost quality advice and recommendations. CESP has uniquely positioned themselves to understand the complexities of our country, yet at the same time, draw parallels to other services around the world. Through our engagements with CESP, we have been able to continuously improve our measurement service ensuring that it is based on scientific and statistical principles. We thank CESP for their expertise and professionalism and are grateful for their ongoing support, guidance and advice. We look forward to continuing our relationship with Olivier and his team in the future

Dr. Derrick GRAY

BARC Chief of Measurement Science and Business Analytics

TENDERS

Tender process
Consulting to support a media measurement tender: support of the writing of the methodological and technical specifications, evaluation of operators’ offers and support of the servicing contractual term negotiation

▶ Consulting mission to support a television audience measurement tender in Croatia

In 2023, UMTG conducted a highly competitive tender for Television Audience Measurement (TAM) services. Throughout this process, we engaged CESP as our consulting partner, and working with them on this tender has been an exceptional experience. CESP expertise proved invaluable in steering the process toward a successful outcome. They played a crucial role, particularly in the technical evaluation and financial negotiations, where their extensive industry knowledge and keen understanding of the competitive landscape shone through. We look forward to future collaborations with such a dedicated and knowledgeable partner

Magdalena MALINOVA

Executive Director, UMTG (Croatian TV JIC)

▶ Consulting to support a media measurement tender in Thailand

The main benefit of CESP support on the project is the experience and expertise they are bringing to our new JIC based on their academic knowledge and international experiences of multiscreen measurement. On top of their huge experience in media measurement, the CESP consultants are fully supportive and tough negotiators. They do not compromise for less whether it is technical, timeline or penalty during the final contract negotiation; but also advise on fairness for the research companies.

Wannee RUTTAPHANON

IPG Thailand Chairman

▶ Consulting mission to support a television audience measurement tender in the Philippines

The Philippine TV advertising industry has long faced the challenge of two different TV audience measurement systems. In the last couple of years, our industry united to aim for a single measurement system and the first step was to conduct an audit of the two systems. CESP with its brillant team headed by Olivier Daufresne conducted this audit with professionalism and responsiveness. Today we continue to engage CESP for our multi-screen measurement project, as we believe they are the only company that can help us move forward smoothly.

Maita CONSULTA

Head of the Media Specialists Association of the Philippines Media Research council

TECHNICAL TESTS

Technical test
Independent audit of the reliability of an audience measurement technology

▶ Test of portable meters measuring TV out-of-home audience in Poland

The CESP team is composed of professionals who deeply understand the complexities of media research and the expectations of its end users. I was highly impressed by their expertise in conducting audits, as well as their fresh perspective, open-minded approach, and appreciation for the innovative nature of our solutions. The CESP audit of the Gemius TV OOH survey in Poland not only confirmed the quality of our results but also identified new development opportunities, which we successfully implemented in collaboration with our clients.

Emil PAWLOWSKI

Chief investors relations officer, Gemius

▶ Test of the portable meters measuring TV out-of-home audience in Czech Republic

In December 2024, we asked CESP to audit our technology for measuring television viewership using audio matching within mobile phones. The cooperation was very professional. We appreciate the transparency and erudition with which CESP approached the audit. CESP’s confirmation that we are able to deliver mobile measured viewership helped us establish the technology with the media industry.”

Jakub FULÍN

Media Measurement Director, ResSOLUTION

tHE TEAM

OLIVIER DAUFRESNE, Associate Director
Olivier has been supporting media industries and advertisers across the world through audits and set-up of different media measurement systems since he joined CESP in 2013. Over the last 25 years, he has developed a large experience of setting up new research programs. He has worked for global research companies to support major client strategies in the FMCG and media industries. He has worked at Nielsen, Ipsos and Kantar Media where he was involved in media monitoring. In the last years, Olivier acquired a large experience of media measurement systems through the different audits he conducted across the world.

NICOLAS GUENNEC, International Research Manager
Nicolas has more than 10 years of experience in media research. He worked for leading media research companies and TV groups. Due to this double experience, Nicolas identifies accurate and actionable recommendations for the improvement of the audited media measurement systems.

OLIVIER HAYS, CTO

Before joining CESP, Olivier worked as a statistician and data scientist for industrial companies and banks. He was mainly in charge of modelling. Olivier joined CESP 6 years ago to manage the team dedicated to the audit of the statistics and modelling components of the media measurement solutions.

BENJAMIN SAUGUES, Senior Data Analyst Senior
Benjamin is in charge of major analyses of data. His rigour and ability to process large databases enable him to carry out the analyses required to conduct CESP audits.

CHRISTIAN LHEUREUX, Senior inspector
Christian joined CESP 5 years ago to audit on a continuous manner the French research fieldworks and TV audience measurement panels across the world. Before joining CESP, Christian has managed face to face interviews for more than 20 years. Christian combines accurate monitoring knowledge, large experience on panel household audit and test of peoplemeters. He conducted missions in several countries including Poland, Croatia, Netherlands, Czeck republic.

VINCENT VIDAL-BOUVET, Senior inspector
Vincent joined CESP 5 years ago to audit on a continuous manner the French research fieldworks and TV audience measurement panels across the world. Before joining CESP, Vincent has managed fieldworks for several research companies for qualitative and quantitative surveys for 25 years. Vincent combines accurate monitoring knowledge, large experience on panel household audit and test of peoplemeters. He conducted missions in several countries including Poland, Russia, Thailand and India.

Industry collaboration

CESP collaborates with major international bodies and leads numerous initiatives and interventions worldwide.

CESP is a founding member of EMRO (European Media Research Organization), whose role is to promote exchanges between institutions and organisations involved in audience measurement and audience measurement research.

European Media Research Organization

International Association of Joint Industry Committees for Media Research

CESP is a founding member of I-JIC, the body through which CESP develops its international partnerships with flagship institutions.

CESP is accredited as a certification auditor of eRetail solutions IAB certification program.

Interactive Advertising
Bureau Europe

Advertising Seminars International

Since 1991, ASI has been organizing annual conferences on key developments in media, advertising and marketing. CESP regularly presents papers during this global event covering all media measurement innovations.

The mission of the Coalition for Innovative Media Measurement is to cultivate and support improvements, best practices and innovations in measurement and currency development, metrics and data
collaboration across the media and advertising industries. CESP actively collaborates with this US based association.

Coalition for innovation media
measurement

Association of television and
radio sales houses

egta is the international trade body of multiplatform TV and audio businesses. They represent more than 180 members in over 40 markets. CESP actively participates to the annual Market Intelligence Meeting.

Our latest international initiatives: