Audit et accréditation
Audit
 Updated July 2026 | Adelaide |  |  |  | xpln.ai |
|---|---|---|---|---|---|
| Has your Attention solution been audited by an independent third party? (Yes/No) If yes, when was your solution audited? | Yes H1 2025. Publication in July 2025 | No | Yes Annually | Yes | No |
Accréditation MRC
Updated July 2026 | Adelaide | | | | xpln.ai |
|---|---|---|---|---|---|
| Is the Sophisticated Invalid Traffic (SIVT) filtration of your solution accredited by the MRC (Media Rating Council)? (Yes/No) | No | Yes | Yes | Yes | No*** |
| Are viewable impressions delivered by your solution accredited by the MRC? (Yes/No) | No | Yes | Yes | Yes | No*** |
| Are your Attention Metrics accredited by the MRC? (Yes/No) | No* | No | Yes. DV Attention metrics are accredited for Video & Display in Desktop, Mobile Web and Mobile App environments. | No** | No*** |
* MRC specified that Adelaide Metrics has completed a MRC pre-audit. Their MRC audit status is currently « under review » for AU (media placements’ potential to deliver an attentive Impression), within the following channels:
– Digital – Display and Video
– Audio – Podcasts, Streaming Audio, Terrestrial Audio
– Linear TV
– Cinema
** Under review
*** MRC specified that Xpln.ai audit status is currently « under review » for Display and Video Impressions, Viewable Impressions and viewability metrics, and Attention metrics, all inclusive of SIVT filtration – Mobile Web and Mobile In-App