Mesure de l'inventaire des Walled Gardens
La mesure des inventaires des plateformes et réseaux sociaux est un enjeu important pour le marché publicitaire. Or certains des acteurs majeurs tels que YouTube et Facebook n’acceptent pas la pose de tag tiers. Pour permettre au marché de disposer de métriques d’adverification, ils donnent accès à des données brutes à certains mesureurs :
- il s’agit d’une intégration sécurisée serveur à serveur
- les mêmes données sont communiquées à l’ensemble des mesureurs retenus
Les mesureurs ne sont pas dans une configuration identique à celle décrite dans les grilles d’analyse de la visibilité. Ils effectuent des vérifications sur les données transmises par les Walled Gardens et les traitent pour effectuer le calcul de la visibilité des impressions.
Les accréditations réalisées par le MRC ne sont donc pas de même nature. Elles se situent à trois niveaux :
- Des métriques first party des Walled Gardens (définition, méthode de calcul et reporting)
- De la granularité des données qui sont communiquées aux mesureurs pour les calculs de la visibilité. Ce niveau ne donne pas lieu à une accréditation
- Des process mis en place par les mesureurs sur les données communiquées par les Walled Gardens pour calculer la visibilité.
Le tableau ci-dessous dresse l’état des lieux des métriques accréditées ou non par le MRC (mise à jour au 29 février 2024). À noter que, à date, ni X ni TikTok n’ont engagé des échanges avec le MRC pour entrer dans un processus d’audit.
 Updated February 2024 | |||||||
|---|---|---|---|---|---|---|---|
| Sophisticated Invalid Traffic Detection and Filtration Note: SIVT accreditation only applies to accredited metrics within each product/service noted. | Amazon Ads Sponsored Products: Total Display Clicks only | Rendered Display Impressions in Desktop, Mobile Web and Mobile in-app for Facebook Feed (including Facebook Lite) and Facebook desktop Right Column and Video Viewability in Mobile in-app for Facebook Feed, Facebook In-Stream Videos and Facebook Video Feed. | Google Ads: Rendered Video Impressions (Desktop, Mobile Web, Mobile in-app, CTV); Search and Display Clicks (Desktop, Mobile Web, Mobile in-app); Video Viewability (Desktop, Mobile Web, Mobile in-app) and Video TrueViews (Desktop, Mobile Web, Mobile in-app, CTV) Google Ads Data Hub: Rendered Video Impressions, Video Viewability and Video TrueViews in Desktop, Mobile Web, Mobile in-app (Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports) Google CM360: Rendered Display, Video and Rich Media Impressions; Display, Rich Media and Video Clicks; Display and Video Viewability in Desktop, Mobile Web Google DV360: Rendered Display Impressions, Rendered Rich Media Impressions; Display, Rich Media and Video Clicks; Display and Video Viewability in Desktop, Mobile Web and Mobile in-app; Rendered Video Impressions and TrueViews in Desktop, Mobile Web, Mobile in-app and CTV Google YouTube Reserve: Rendered Video Impressions in Desktop, Mobile Web, Mobile in-app and CTV; Video Viewability in Desktop, Mobile Web and Mobile in-app | Rendered Display Impressions in Mobile in-app for Instagram mobile application Feed and Instagram mobile application; Stories placements and Video Viewability in Mobile in-app for Instagram Feed and Instagram Stories mobile application | |||
| Display Rendered Ad Impressions | Amazon DSP Amazon Publisher Services (APS) and O&O IMDb : Desktop, Mobile Web and Mobile in-app Amazon DSP O&O Retail: Desktop, Mobile Web and Mobile in-app | Desktop, Mobile Web and Mobile in-app for Facebook Feed (including Facebook Lite) and Facebook desktop Right Column | Google Ad Manager: Desktop, Mobile Web and Mobile in-app Google CM360: Desktop, Mobile Web and Mobile in-app Google DV360: Desktop, Mobile Web and Mobile in-app | Mobile in-app for Instagram mobile application Feed and Instagram mobile application Stories placements | Accreditation applies to Sponsored Content and Text and Dynamic Ad formats - Desktop, Mobile Web and Mobile in-app | Desktop, Mobile Web and Mobile in-app | Mobile in-app |
| Video Rendered Ad Impressions | Not audited or accredited | Google Ad Manager: Desktop, Mobile Web, Mobile in-app, and CTV Google Ads: Desktop, Mobile Web, Mobile in-app, and CTV Google Ads Data Hub: Desktop, Mobile Web and Mobile in-app (Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports) Google CM360: Desktop, Mobile Web, Mobile in-app and CTV Google DV360: Desktop, Mobile Web, Mobile in-app and CTV Google YouTube Reserve: Desktop, Mobile Web, Mobile in-app, and CTV | Not accredited | Mobile in-app | |||
| Rich media Rendered Ad Impressions | Google Ad Manager: Desktop, Mobile Web and Mobile in-app Google CM360: Desktop, Mobile Web and Mobile in-app Google DV360: Desktop, Mobile Web and Mobile in-app | ||||||
| Clicks | Amazon Ads Sponsored Products: Display Total only (inclusive of search clicks) Amazon DSP Amazon Publisher Services (APS) and O&O IMDb : Display in Desktop, Mobile Web and Mobile in-app Amazon DSP O&O Retail: Display in Desktop, Mobile Web and Mobile in-app | Google Ads: Display and Desktop, Mobile Web and Mobile in-app (inclusive of search clicks) Google CM360: Display, Rich Media and Video // Desktop, Mobile Web and Mobile in-app Google DV360: Display, Rich Media and Video // Desktop, Mobile Web and Mobile in-app | Display - Accreditation applies to Sponsored Content and Text and Dynamic Ad formats - Desktop, Mobile Web and Mobile in-app | Display - Desktop, Mobile Web and Mobile in-app | Mobile in-app Note, previously named "Swipe Ups" |
||
| Viewability / Data Pipeline Note: pipeline audits do not result in accreditation and rely on downstream 3P audit and accreditation. | Not audited | Facebook desktop, mobile web and mobile application Feed, (including Facebook Lite for video creatives), Facebook mobile application In-stream Videos, Facebook mobile application Video Feed measurement and reporting of display and video viewable impression data, gross and net of general and sophisticated invalid traffic, to third-party viewability partners | Facebook desktop, mobile web and mobile application Feed, (including Facebook Lite for video creatives), Facebook mobile application In-stream Videos, Facebook mobile application Video Feed measurement and reporting of display and video viewable impression data, gross and net of general and sophisticated invalid traffic, to third-party viewability partners | Facebook desktop, mobile web and mobile application Feed, (including Facebook Lite for video creatives), Facebook mobile application In-stream Videos, Facebook mobile application Video Feed measurement and reporting of display and video viewable impression data, gross and net of general and sophisticated invalid traffic, to third-party viewability partners | Pinterest Ads Manager Service’s display and video advertising measurement events supplied to third-party vendors, specifically Moat by Oracle Data Cloud (Moat) for use in providing advertising related metrics to their respective users of impressions and viewability related metrics (excludes all other data events), at gross and net filtration levels for the mobile application environment | ||
| Integrated 3rd Party Viewability Vendors | DoubleVerify : - Display Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Display Viewable Ad Impressions and Viewability (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Viewable Ad Impressions and Viewability (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app IAS : - Display Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Display Viewable Ad Impressions and Viewability (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Viewable Ad Impressions and Viewability (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app MOAT - Oracle : - Display Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app | DoubleVerify : - Video Rendered Ad Impressions (Data specifically from Google Ads, DV360 and YouTube Reserve services) - Desktop, Mobile Web, Mobile in-app - Video Viewable A impressions and Viewability (Data specifically from Google Ads, DV360 and YouTube Reserve services) - Desktop, Mobile Web, Mobile in-app Note IAS is accredited for the same Instagram 3P scope as DV and Moat | DoubleVerify : - Display Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Display Viewable Ad Impressions and Viewability (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Viewable Ad Impressions and Viewability (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app IAS : - Display Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Display Viewable Ad Impressions and Viewability (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Viewable Ad Impressions and Viewability (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app MOAT - Oracle : - Display Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Rendered Ad Impressions (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Display Viewable Ad Impressions and Viewability (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app - Video Viewable Ad Impressions and Viewability (Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed) - Desktop, Mobile Web, Mobile in-app | ||||
| Viewable Display Ad impressions | Google Ad Manager: Desktop, Mobile Web and Mobile in-app Google Ads: Not accredited for Display Viewability Google CM360: Desktop, Mobile Web and Mobile in-app Google DV360: Desktop, Mobile Web and Mobile in-app | Mobile in-app | |||||
| Viewable Video Ad impressions | Video Viewability in Mobile in-app for Facebook Feed, Facebook In-Stream Videos and Facebook Video Feed. | Google Ad Manager: Desktop, Mobile Web and Mobile in-app Google Ads: Desktop, Mobile Web and Mobile in-app Google Ads Data Hub: Desktop, Mobile Web and Mobile in-app (Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports) Google CM360: Desktop, Mobile Web and Mobile in-app Google DV360: Desktop, Mobile Web and Mobile in-app Google YouTube Reserve: Desktop, Mobile Web and Mobile in-app | Stories placements and Video Viewability in Mobile in-app for Instagram Feed and Instagram Stories mobile application | Mobile in-app | |||
| TrueView Note: specific to Google Video metric, does not include viewability | Google Ads: Desktop, Mobile Web, Mobile in-app, CTV Google Ads Data Hub: Desktop, Mobile Web and Mobile in-app (Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports) Google DV360: Desktop, Mobile Web, Mobile in-app and CTV | ||||||
| Brand Safety | Meta In-Stream Video Brand Safety Processes (Content-level) // Desktop, Mobile Web and Mobile in-app - Includes Partner Monetization and Content Monetization policies | Google YouTube: Brand Safety Processes (content level) // Desktop, Mobile Web and Mobile in-app | Meta In-Stream Video Brand Safety Processes (Content-level) // Desktop, Mobile Web and Mobile in-app - Includes Partner Monetization and Content Monetization policies | ||||
| Reach Metrics | Mobile in-app; total platform Reach | ||||||
| Video Duration | Mobile in-app |
Les grilles d’analyses suivantes présentent un état des lieux sur la mesure des Walled Gardens par les principaux acteurs de l’adverification. Le CESP souligne que ces grilles sont basées sur la confiance accordée par le CESP à l’égard des informations fournies par les mesureurs.
Pour naviguer dans un tableau :
– sur ordinateur : cliquez sur une de ses cellules et naviguez horizontalement avec les touches de direction du clavier ou utilisez la barre de scroll horizontal qui se situe en bas du tableau.
– sur mobile : nous vous recommandons de passer en format paysage pour un meilleur affichage.
Vous pouvez télécharger la grille que vous souhaitez au format Excel tout en filtrant les mesureurs.
Environnement web
Updated February 2024 |  |  |  |  |
|---|---|---|---|---|
| 1) Does Facebook supply you with viewability data on their inventory? | Yes | Yes | Yes | Yes |
| a) If yes, can you specify the nature of the process (provision of log data, server to server of API integration)? | Logs via server to server integration | Secure server-to-server integration | Secure server-to-server integration | Secure API integration |
| b) How frequently is the data provided (real time once a day, end of campaign…)? | Hourly basis | Hourly | In real time | Hourly |
| 2) Are you able to measure Facebook data for brand safety? | Yes | Yes | Yes On Instream video, audience network and instant articles | Yes Oracle Advertising launched a partnership with Zefr to offer Brand Suitability and Safety reporting across Meta |
| a) at page level | Yes | Facebook Brand Safety and Suitability pre-screen controls & reporting are available across Instant Article Publishers & Facebook In-Stream Publishers. | Yes On Instream video, audience network and instant articles | N/A |
| b) at feed level | Yes | Facebook Brand Safety and Suitability pre-screen controls & reporting are available across Facebook Audience Network Apps. | Yes On Instream video, audience network and instant articles | Yes |
| c) If yes, does the data provided by Facebook already exclude general invalid traffic, or flag the general invalid traffic as such? | Yes | Yes | Yes | N/A |
| d) If yes, does the data provided by Facebook already exclude sophisticated invalid traffic, or flag the sophisticated invalid traffic as such? | No | Yes | Yes | N/A |
| 3) What ad formats does your Facebook solution include? | Facebook Pages (in-stream video ads, overlay, ads on Reels) Instagram Accounts (Ads in Instagram profile feed) Meta Audience Network apps (rewarded videos, native, banner and interstitial ads) | - Photo - Video - Stories - Carousel - Slideshow - Collection | Native, Banner, Interstitial, Video, 360 Video Canvas Carousel Collection Dynamic ad GIF Lead ad Link Post/Video Link Slideshow Watch-and-scroll Video 360 Photo Camera (including Effects) Carousel Dynamic Ad (display) Link Post/Photo Link Photo | - Vertical videos - Video link - carousel & Slideshow - canvas - 360 Video - GIF & Cinemagraph - Collection - Link - Page like - Photos & 360 photos (doesn’t include collection, display canvas, photo album, offer, lead generation, and event) |
| 4) What ad placements does your Facebook solution include? | Home Feed Mobile Feed Instragam Stream In Stream Video Instagram Story Facebook Story Mobile Watch Instagram Explore Contextual Instagram Reels Tab Instagram Reels Page Mobile Reels | - Display: o Facebook feed -Instagram feed o Instagram display stories - Video: o Facebook feed o Instagram feed o Facebook video stories o Instagram video stories o In-stream (Facebook in-stream, Facebook I-stream resever, audience network in-stream) o Out-stream (audience network native, banner and interstitial) o Audience Network | All | - Display: o Facebook feed o Instagram feed o Instagram display stories - Video: o Facebook feed o Facebook video stories o Instagram video stories o Facebook Watch Feed o In-stream (Facebook in-stream, audience network in-stream) o Instagtram Reels and Facebook Reels |
| 6) Are you accredited by MRC for your ingestion, processing, and reporting of the Facebook pipeline data? | No | Yes DV is accredited for impression and viewability measurement (as defined by MRC’s viewability standard) and reporting for display and video ads on Facebook and Instagram | Yes | Yes |
| 7) If no, are you in the process of being accredited by MRC for your ingestion, processing, and reporting of the Facebook pipeline data? | No | N/A | N/A | N/A |
YouTube
Updated February 2024 | | | | |
|---|---|---|---|---|
| 1) Does YouTube supply you with viewability data on their inventory? | When the data is available in the ADH | Yes | Yes | Yes |
| a) If yes, can you specify the nature of the process (provision of log data or server to server integration)? | Through the ADH | Secure server-to-server integration | Secure server-to-server integration | Ads Data Hub integration |
| b) How frequently is the data provided (real time once a day, end of campaign …)? | N/A | In real time | In real time | Each day around 10am EST Moat update their dashboards with the ADH data from the day before |
| 2) Are you able to measure YouTube data for brand safety? | N/A | No | Yes & Brand Suitability Cf. https://www.youtube.com/measurementprogram/ | Yes Oracle Advertising launched a partnership with Zefr to offer Brand Suitability and Safety reporting across YouTube |
| a) If yes, does the data provided by YouTube already exclude general invalid traffic, or flag the general invalid traffic as such? | N/A | No | Yes | N/A |
| b) If yes, does the data provided by YouTube already exclude sophisticated invalid traffic, or flag the sophisticated invalid traffic as such? | N/A | No | Yes | N/A |
| 3) What ad formats does your YouTube solution include? | N/A | - TrueView In-Stream - Bumper - Standard In-Stream -YouTube Select | TrueView YouTube Select/Top Videos Bumper Ads Breakout Videos Std reservation GVP (Google Video Partners) YouTube TV | - Skippable Video Ads - Non-Skippable Video Ads - Long non-Skippable Video Ads - Bumper Ads. (Doesn’t include display ads, overlay ads and sponsored cards) |
| 4) What ad placements does your YouTube solution include? | N/A | Google Ads, Google Ads Manager (viewability only), YouTube Direct & DV360 | All | In-stream video |
| 6) Are accredited by MRC for your ingestion, processing, and reporting of the YouTube pipeline data? | No | No | No | No but in the process of gaining accreditation this year. |
| 7) If no, are you in the process of being accredited by MRC for your ingestion, processing, and reporting of the YouTube pipeline data? | No | DV does not share this information | Yes | Yes, in process |
Amazon
Updated February 2024 | | | | |
|---|---|---|---|---|
| 1) Does Amazon supply you with viewability data on their proprietary inventory? | No | No | N/A | No |
| a) If yes, can you specify the nature of the process (provision of log data or server to server integration…)? | N/A | N/A | N/A | N/A |
| 2) If no, do you measure viewability on the Amazon proprietary inventory from your tag implementation? | Yes | Yes | N/A | Yes |
| a) Does Amazon allow to implement your basic tag, without any limitation on the server data collected? | Yes | Yes | N/A | Yes |
| b) If no, which kind of tag do you implement on the Amazon proprietary inventory? | N/A | N/A | N/A | N/A |
| 3) Does Amazon supply you with viewability data on their DSP inventory? | No | No | N/A | No |
| a) If yes, can you specify the nature of the data collection (provision of log data or server to server integration…)? | N/A | No | N/A | N/A |
| 4) If no, do you measure viewability on the Amazon DSP inventory from your tag implementation? | Yes | Yes | N/A | Yes |
| a) Does Amazon allow to implement your basic tag, without any limitation on the server data collected? | Yes, Adloox is measuring ad impressions through a specific integration where its javascript is sanitized by Amazon in order to avoid the collection of PIII. All other information used for viewability and brand safety are collected through Adloox JS. This integration works on the Amazon ecosystem including all Amazon O&Os ranging from Amazon dedicated devices such as Kindles, Fire Tablets, Fire TVs, Amazon web content properties such as IMDb, Woot, Shopbop, Zappos or Goodreads and Amazon dedicated content platforms such as Twitch, Amazon Prime, Freevee among others." "Adloox is measuring ad impressions through a specific integration where its javascript is sanitized by Amazon in order to avoid the collection of PIII. All other information used for viewability and brand safety are collected through Adloox JS. This integration works on the Amazon ecosystem including all Amazon O&Os ranging from Amazon dedicated devices such as Kindles, Fire Tablets, Fire TVs, Amazon web content properties such as IMDb, Woot, Shopbop, Zappos or Goodreads and Amazon dedicated content platforms such as Twitch, Amazon Prime, Freevee among others. | Yes | N/A | Yes |
| b) If no, which kind of tag do yo implement on their inventory? | N/A | N/A | N/A | N/A |
Tiktok
Updated February 2024 | | | | |
|---|---|---|---|---|
| 1) Does TikTok supply you with viewability data on their inventory? | N/A | N/A | N/A | Yes |
| a) If yes, can you specify the nature of the data (provision of log data, server to server of API integration)? | N/A | N/A | N/A | TikTok and Moat have partnered to integrate Moat Analytics technology on the TikTok platform. This is a VAST integration utilizing the OM SDK solution appended by TikTok enabling Moat to measure viewability and attention signals. |
| b) How frequently is the data provided (real time once a day, end of campaign…)? | N/A | N/A | N/A | In Real Time (EST) |
| 2) If no, do you measure viewability on the TikTok inventory? | N/A | Yes | N/A | N/A |
| a) Does TikTok allow to implement your tag without any limitation on the server data collected? | N/A | Yes | N/A | N/A |
| b) If no, which kind of tag do you implement on their inventory? | N/A | N/A | N/A | N/A |
| 3) Does your solution measure Brand Safety on TikTok inventory? | N/A | N/A | Yes IAS partnered with TikTok to launch a brand safety solution for in-feed video ads on TikTok in 2021. Using proprietary technology that IAS specifically designed for social environments. The new solution uses proprietary frame-by-frame video, audio, and text classification technology that IAS specially engineered to handle a high volume of videos across global, in-feed social environments. Lastly, the solution is consistent with Global Alliance for Responsible Media (GARM) categories and filters out floor, high, medium and low risk content. | Yes Oracle Advertising launched a partnership with Zefr to offer Brand Suitability and Safety reporting across TikTok |
| a) If yes, is your solution for TikTok Brand Safety measurement compliant with the IAB filter categories? | N/A | N/A | Oracle Advertising and Zefr leverage GARM framework for Brand Safey reporting. | |
| b) If yes, is your solution for TikTok Brand Safety measurement compliant with the GARM categories and tresholds? | N/A | N/A | N/A | Oracle Advertising and Zefr leverage GARM framework for Brand Safey reporting. |
| c) If yes, does French is one language used for categorisation of TikTok inventory? | N/A | N/A | N/A | Yes |
Autres
Updated February 2024 | | | | |
|---|---|---|---|---|
| 1) Do other walled gardens allow you to measure viewability on their inventory? | N/A | Yes | Yes | Yes |
| a) If yes, which ones? | N/A | Pininterest, Snapchat, Twitter, Instagram allow DV to measure viewability and fraud | Instagram, Twitter, YouTube, Pinterest, Yahoo! Native, LinkedIn, TikTok, Spotify, & Snapchat | Snapchat, Twitter, Pinterest, Apple News, LinkedIn, Reddit |
| b) If yes, Can you specify the nature of the process? | N/A | Secure server-to-server integration | Our solutions are currently available across Facebook (including Facebook Audience Network), Instagram, Twitter, YouTube, Pinterest, Yahoo! Native, LinkedIn, TikTok, Spotify, & Snapchat with more partners coming soon. | N/A |
Environnement in-app
Updated February 2024 | | | | |
|---|---|---|---|---|
| 1) Does Facebook supply you with viewability data on their inventory? | Yes | Yes | Yes | Yes |
| a) If yes, can you specify the nature of the process (provision of log data, server to server of API integration)? | Logs via server to server integration | Secure server-to-server integration | Secure server-to-server integration | Secure API integration |
| b) How frequently is the data provided (real time once a day, end of campaign…)? | Hourly basis | Hourly | In real time | Hourly |
| 2) Are you able to measure Facebook data for brand safety? | Yes | Yes | Yes On Instream video, audience network and instant articles | Yes Oracle Advertising launched a partnership with Zefr to offer Brand Suitability and Safety reporting across Meta |
| a) at page level | Yes | Facebook Brand Safety and Suitability pre-screen controls & reporting are available across Facebook Audience Network Apps. | Yes On Instream video, audience network and instant articles | N/A |
| b) at feed level | Yes | Facebook Brand Safety and Suitability pre-screen controls & reporting are available across Facebook Audience Network Apps. | Yes On Instream video, audience network and instant articles | Yes |
| c) If yes, does the data provided by Facebook already exclude general invalid traffic, or flag the general invalid traffic as such? | Yes | Yes | Yes | N/A |
| d) If yes, does the data provided by Facebook already exclude sophisticated invalid traffic, or flag the sophisticated invalid traffic as such? | No | Yes | Yes | N/A |
| 3) What ad formats does your Facebook solution include? | Facebook Pages (in-stream video ads, overlay, ads on Reels) Instagram Accounts (Ads in Instagram profile feed) Meta Audience Network apps (rewarded videos, native, banner and interstitial ads) | - Photo - Video - Stories - Carousel - Slideshow - Collection | Native, Banner, Interstitial, Video, 360 Video Canvas Carousel Collection Dynamic ad GIF Lead ad Link Post/Video Link Slideshow Watch-and-scroll Video 360 Photo Camera (including Effects) Carousel Dynamic Ad (display) Link Post/Photo Link Photo | - Vertical videos - Video link - carousel & Slideshow - canvas - 360 Video - GIF & Cinemagraph - Collection - Link - Page like - Photos & 360 photos (doesn’t include collection, display canvas, photo album, offer, lead generation, and event) |
| 4) What ad placements does your Facebook solution include? | Home Feed Mobile Feed Instragam Stream In Stream Video Instagram Story Facebook Story Mobile Watch Instagram Explore Contextual Instagram Reels Tab Instagram Reels Page Mobile Reels | - Display: o Facebook feed o Instagram feed o Instagram display stories - Video: o Facebook feed o Instagram feed o Facebook video stories o Instagram video stories o In-stream (Facebook in-stream, Facebook in-stream reserve, audience network in-stream) o Out-stream (audience network native, banner and interstitial) o Audience Network | All | - Display: o Facebook feed o Instagram feed o Instagram display stories - Video: o Facebook feed o Facebook video stories o Instagram video stories o Facebook Watch Feed o In-stream (Facebook in-stream, audience network in-stream) o Instagtram Reels and Facebook Reels |
| 6) Are you accredited by MRC for your ingestion, processing, and reporting of the Facebook pipeline data? | No | Yes DV is accredited for impression and viewability measurement (as defined by MRC’s viewability standard) and reporting for display and video ads on Facebook and Instagram | Yes | Yes |
| 7) If no, are you in the process of being accredited by MRC for your ingestion, processing, and reporting of the Facebook pipeline data? | No | N/A | N/A | N/A |
YouTube
Updated February 2024 | | | | |
|---|---|---|---|---|
| 1) Does YouTube supply you with viewability data on their inventory? | When the data is available in the ADH | Yes | Yes | Yes |
| a) If yes, can you specify the nature of the process (provision of log data or server to server integration)? | Through the ADH | Secure server-to-server integration | Secure server-to-server integration | Ads Data Hub integration |
| b) How frequently is the data provided (real time once a day, end of campaign …)? | N/A | In real time | In real time | Each day around 10am EST Moat update their dashboards with the ADH data from the day before |
| 2) Are you able to measure YouTube data for brand safety? | N/A | No | Yes & Brand Suitability Cf. https://www.youtube.com/measurementprogram/ | Yes Oracle Advertising launched a partnership with Zefr to offer Brand Suitability and Safety reporting across YouTube |
| a) If yes, does the data provided by YouTube already exclude general invalid traffic, or flag the general invalid traffic as such? | N/A | No | Yes | N/A |
| b) If yes, does the data provided by YouTube already exclude sophisticated invalid traffic, or flag the sophisticated invalid traffic as such? | N/A | No | Yes | N/A |
| 3) What ad formats does your YouTube solution include? | N/A | - TrueView In-Stream - Bumper - Standard In-Stream -YouTube Select | TrueView YouTube Select/Top Videos Bumper Ads Breakout Videos Std reservation GVP (Google Video Partners) YouTube TV | - Skippable Video Ads - Non-Skippable Video Ads - Long non-Skippable Video Ads - Bumper Ads. (Doesn’t include display ads, overlay ads and sponsored cards) |
| 4) What ad placements does your YouTube solution include? | N/A | Google Ads, Google Ads Manager (viewability only), YouTube Direct & DV360 | All | In-stream video |
| 6) Are accredited by MRC for your ingestion, processing, and reporting of the YouTube pipeline data? | No | No | No | No but in the process of gaining accreditation this year. |
| 7) If no, are you in the process of being accredited by MRC for your ingestion, processing, and reporting of the YouTube pipeline data? | No | DV does not share this information | Yes | Yes, in process |
Amazon
Updated February 2024 | | | | |
|---|---|---|---|---|
| 1) Does Amazon supply you with viewability data on their proprietary inventory? | No | No | N/A | No |
| a) If yes, can you specify the nature of the process (provision of log data or server to server integration…)? | N/A | N/A | N/A | N/A |
| 2) If no, do you measure viewability on the Amazon proprietary inventory from your tag implementation? | Yes | Yes | N/A | Yes |
| a) Does Amazon allow to implement your basic tag, without any limitation on the server data collected? | Yes | Yes | N/A | Yes |
| b) If no, which kind of tag do you implement on the Amazon proprietary inventory? | N/A | N/A | N/A | N/A |
| 3) Does Amazon supply you with viewability data on their DSP inventory? | No | No | N/A | No |
| a) If yes, can you specify the nature of the data collection (provision of log data or server to server integration…)? | N/A | No | N/A | N/A |
| 4) If no, do you measure viewability on the Amazon DSP inventory from your tag implementation? | Yes | Yes | N/A | Yes |
| a) Does Amazon allow to implement your basic tag, without any limitation on the server data collected? | Yes, Adloox is measuring ad impressions through a specific integration where its javascript is sanitized by Amazon in order to avoid the collection of PIII. All other information used for viewability and brand safety are collected through Adloox JS. This integration works on the Amazon ecosystem including all Amazon O&Os ranging from Amazon dedicated devices such as Kindles, Fire Tablets, Fire TVs, Amazon web content properties such as IMDb, Woot, Shopbop, Zappos or Goodreads and Amazon dedicated content platforms such as Twitch, Amazon Prime, Freevee among others." "Adloox is measuring ad impressions through a specific integration where its javascript is sanitized by Amazon in order to avoid the collection of PIII. All other information used for viewability and brand safety are collected through Adloox JS. This integration works on the Amazon ecosystem including all Amazon O&Os ranging from Amazon dedicated devices such as Kindles, Fire Tablets, Fire TVs, Amazon web content properties such as IMDb, Woot, Shopbop, Zappos or Goodreads and Amazon dedicated content platforms such as Twitch, Amazon Prime, Freevee among others. | Yes | N/A | Yes |
| b) If no, which kind of tag do yo implement on their inventory? | N/A | N/A | N/A | N/A |
Tiktok
Updated February 2024 | | | | |
|---|---|---|---|---|
| 1) Does TikTok supply you with viewability data on their inventory? | N/A | No | No IAS is able to measure, direct measurment through OM SDK | Yes |
| a) If yes, can you specify the nature of the data (provision of log data, server to server of API integration)? | N/A | N/A | TikTok and Moat have partnered to integrate Moat Analytics technology on the TikTok platform. This is a VAST integration utilizing the OM SDK solution appended by TikTok enabling Moat to measure viewability and attention signals. | |
| b) How frequently is the data provided (real time once a day, end of campaign…)? | N/A | Real-Time | In Real Time (EST) | |
| 2) If no, do you measure viewability on the TikTok inventory? | N/A | Yes | Yes Direct measurement through OMD SDK | N/A |
| a) Does TikTok allow to implement your tag without any limitation on the server data collected? | N/A | Yes | Yes Direct measurement through OMD SDK | N/A |
| b) If no, which kind of tag do you implement on their inventory? | N/A | N/A | N/A | N/A |
| 3) Does your solution measure Brand Safety on TikTok inventory? | N/A | N/A | Yes IAS partnered with TikTok to launch a brand safety solution for in-feed video ads on TikTok in 2021. Using proprietary technology that IAS specifically designed for social environments. The new solution uses proprietary frame-by-frame video, audio, and text classification technology that IAS specially engineered to handle a high volume of videos across global, in-feed social environments. Lastly, the solution is consistent with Global Alliance for Responsible Media (GARM) categories and filters out floor, high, medium and low risk content. | Yes Oracle Advertising launched a partnership with Zefr to offer Brand Suitability and Safety reporting across TikTok |
| a) If yes, is your solution for TikTok Brand Safety measurement compliant with the IAB filter categories? | N/A | N/A | Oracle Advertising and Zefr leverage GARM framework for Brand Safety reporting. | |
| b) If yes, is your solution for TikTok Brand Safety measurement compliant with the GARM categories and tresholds? | N/A | N/A | Yes | Oracle Advertising and Zefr leverage GARM framework for Brand Safey reporting. |
| c) If yes, does French is one language used for categorisation of TikTok inventory? | N/A | N/A | Yes | Yes |
Autres
Updated February 2024 | | | | |
|---|---|---|---|---|
| 1) Do other walled gardens allow you to measure viewability on their inventory? | N/A | Yes | Yes | Yes |
| a) If yes, which ones? | N/A | Pininterest, Snapchat, Twitter, Instagram allow DV to measure viewability and fraud | Instagram, Twitch Twitter, YouTube, Pinterest, Yahoo! Native, LinkedIn, TikTok, Spotify, & Snapchat New integration with Twitch, direct measurement like Tik Tok (available in France) | Snapchat, Twitter, Pinterest, Apple News, LinkedIn, Reddit, |
| b) If yes, Can you specify the nature of the process? | N/A | Secure server-to-server integration | Our solutions are currently available across Facebook (including Facebook Audience Network), Instagram, Twitch Twitter, YouTube, Pinterest, Yahoo! Native, LinkedIn, TikTok, Spotify, & Snapchat with more partners coming soon. New integration with Twitch, direct measurement like Tik Tok (available in France) | N/A |