Ideas Laboratory

Ideas Laboratory

As an ideas laboratory on media audiences, the CESP is a centre of discussion, information and exchanges serving different skateholders of the Media Market.

From this perspective, the CESP encourages debates about best practice in the field of audience research and technological advances in the collection of data. These debates take the form of:

  • Multidisciplinary exchanges between experts, academics, statisticians and media professionals.
  • A meeting crossroads between the media and users (advertisers, media agencies, advertising agencies).
  • An opening towards French and foreign audience measurement organisations.